Five different IT systems are social media, cloud computing, big data, next generation mobile, and consumer technology. They have affected business in the last few years by helping them reach larger audiences than ever before, giving more choices to consumers with what goods they get, and they have made business more competitive overall since they not only need to watch their competitors, but emulate what works for them.
Social Media
Social Media/Business (Facebook, Twitter, Instagram) – Social Media provides a more intimate platform for advertising and promotions. Business can use software to detect trends and research patterns in order to determine what demographic to target, thus making their advertising strategy more effective. Social Media will continue to evolve just technology evolves and adjust to consumers for direct advertising efforts.
Cloud Computing
Cloud Computing (I-cloud/Verizon Cloud) – cloud computing affects the way that a company may store its data, software integration, and back-up and recovery. Clouds allow data storage and back and recovery in a cost efficient manner. Businesses are outsourcing data storage to third parties using cloud technology. Since cloud technology is still fairly new there are some security concerns that will be addressed and corrected overtime.
Big Data
Big Data – (Database, Data warehouse, and Data mining) – A lot companies have too much data that is hard for them to access. This makes it easy for large businesses to have easy access to their stored data. This also allows companies to track all internet activity within the company. As businesses continue to grow so will the need for big data storage.
Next Generation Mobile
Mobile Devices (Smartphones/Tablets) – allows users and employees unrestricted access and to business systems. Allows employees to check and send email from anywhere and browse the internet. Mobile Devices also allows the installation of apps to improve business