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Trends
That could affect the Filipino youth …and our work as Educators
Sources:
Future Perfect: A McCann
Pulse Exploration of the New Filipino Family and Where it is Headed
(McCann Erickson Phils., 2007))
Growing Up Digital:
Filipino Youths’ Social
Interactions in the
Internet
(Dr. Liane P. Alampay & Dr. Ma. Emma
Concepcion D. Liwag, Department of
Psychology, Ateneo de Manila University)
The Narcissism
Epidemic: Living in the
Age of Entitlement
(Jean M. Twenge, Ph.D. and W. Keith
Campbell, Ph.D., Free Press, New
York, 2009)
McCann’s Pulse Survey
National coverage
Done in 2007
Probed Filipino familes’ NEEDS are
McCann’s Pulse Survey
Matters probed:
What is the home environment like today?
Who is the contemporary Filipino home-maker?
What is he or she like?
What are the new challenges in home-making nowadays? And how have family-building and home-management styles evolved to respond to the changing times?
What is the impact of technology on home life?
McCann’s Pulse Survey
Explored 4 types of people:
Non-working mothers
Working mothers
OFW spouses
Single parents
Statistics
% of Women Who are
Working
1996 = 28%
% of Homes w/ an
OFW Member (2005)
11%
2006 = 38%
Unemployment Rate
(2004)
Males = 8%
Females = 6.8%
% of Teens w/out
Complete Set of
Parents (2005)
1998 = 35%
2005 = 47%
What drives them
NON-WORKING MOMS
Need to allow husband to prove to the world he is a good provider
Husbands also want to have someone do work while he was away
What drives them
WORKING MOMS
Driven by a need to ensure the education of their children
Strong desire to provide - not only for the needs of children - but also for their wants/desires What drives them
OFW Spouse
Going abroad in response to pressing financial needs of family
Driven by desire to provide for both needs and wants of children
What drives them
SINGLE PARENTS
Mostly separated parents who married
young
That could affect the Filipino youth …and our work as Educators
Sources:
Future Perfect: A McCann
Pulse Exploration of the New Filipino Family and Where it is Headed
(McCann Erickson Phils., 2007))
Growing Up Digital:
Filipino Youths’ Social
Interactions in the
Internet
(Dr. Liane P. Alampay & Dr. Ma. Emma
Concepcion D. Liwag, Department of
Psychology, Ateneo de Manila University)
The Narcissism
Epidemic: Living in the
Age of Entitlement
(Jean M. Twenge, Ph.D. and W. Keith
Campbell, Ph.D., Free Press, New
York, 2009)
McCann’s Pulse Survey
National coverage
Done in 2007
Probed Filipino familes’ NEEDS are
McCann’s Pulse Survey
Matters probed:
What is the home environment like today?
Who is the contemporary Filipino home-maker?
What is he or she like?
What are the new challenges in home-making nowadays? And how have family-building and home-management styles evolved to respond to the changing times?
What is the impact of technology on home life?
McCann’s Pulse Survey
Explored 4 types of people:
Non-working mothers
Working mothers
OFW spouses
Single parents
Statistics
% of Women Who are
Working
1996 = 28%
% of Homes w/ an
OFW Member (2005)
11%
2006 = 38%
Unemployment Rate
(2004)
Males = 8%
Females = 6.8%
% of Teens w/out
Complete Set of
Parents (2005)
1998 = 35%
2005 = 47%
What drives them
NON-WORKING MOMS
Need to allow husband to prove to the world he is a good provider
Husbands also want to have someone do work while he was away
What drives them
WORKING MOMS
Driven by a need to ensure the education of their children
Strong desire to provide - not only for the needs of children - but also for their wants/desires What drives them
OFW Spouse
Going abroad in response to pressing financial needs of family
Driven by desire to provide for both needs and wants of children
What drives them
SINGLE PARENTS
Mostly separated parents who married
young