Flag Raising On Iwo Jima

The concept iconic images, refers to “the process of how images can come to stand in for larger discourses (such as Nation, race, gender, or protest) and are visual vocabulary for articulating these larger discourses” (Light). Additionally, according to, “Performing Civic Identity: The Iconic Photograph of the Flag Raising on Iwo Jima” by Robert Hariman and John Louis Lucaites, “Iconic images are widely recognized as representations of significant historical events, activate strong emotional response, and are reproduced across a range of media, genres or topics” (363). New insights have been gained now days, one of the approaches is being the concept of brands as cultural icons (Holt). Reaz Hafiz, explains in the study “Rethinking Brand Identity