Preview

Flexible Packaging Market- Global Trends & Forecast to 2018

Good Essays
Open Document
Open Document
366 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Flexible Packaging Market- Global Trends & Forecast to 2018
The global flexible packaging market is emerging with a positive growth due to the rising consumption of flexible packages in the end-use applications such as food, beverage, personal care products, and pharmaceuticals. There is a continuous need of innovations in the flexible packaging industry to gain a competitive edge over the other players. There is no other substitute to packaging, so more innovation and versatility is required in the existing products. Therefore, all the key companies have their own research and development department to provide new and innovative packaging to their customers.

The rising health concerns and environmental risks have promoted various regulations, which have further resulted in increased consumption of flexible packages in different end-use segment as well as in different regions. In order to achieve this hike, innovations are being undertaken to meet the synchronization of consumer needs as per their requirements. The demand for renewable and sustainable resins is also gaining hold in this industry.

Asia-Pacific market has tremendous opportunities for flexible packaging and its end-use applications. This region has emerged to be the driving factor for this market, contributing to around 34.0% of the global demand. China is the market leader in the Asia-Pacific region due to the changing lifestyle, urbanization, and changing consumer taste and preferences. The other emerging economies such as Brazil, Russia, India, etc. are further lined up for future growth in this market. The company such as Sealed Air Corporation invested in new technology and manufacturing capabilities at its Kuantan plant in Malaysia to improve production of its ethafoam specialty packaging. This expansion includes setting up two production facilities for shrink films and foam packaging solutions to meet the markets demand.

Through their organic growth strategies of expansion and new product developments, the companies are expanding worldwide. The

You May Also Find These Documents Helpful

  • Powerful Essays

    This report introduces us to the Plastco Packaging Company, its current operating environment, and the many problems it faces. The report proceeds to identify solutions, and weighs their costs and benefits. This document then proposes some recommendations and an implementation plan to resolve the serious business crisis facing Plastco."…

    • 3895 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Sealed Air had achieved 25% annual growth in net sales and net earnings from 1971 to 1980. The company has been keeping a technical leadership position in the market. During 10 years, the company built on its development of the first-cell, lightweight cushioning material, introduced the first foam-in-place packaging system, and engineered the first complete solar heating system for swimming pools. Regarding the protective packaging market, the Sealed Air’s product AirCap has the feature that differentiated called “barrier-coating”. Barrier-coatng and its customer benefits had been the major driving force of Sealed Air’s AirCap cushioning sales for 10 years. Thus, Sealed Air created value to its customers by building high technical product quality in its coated bubbles and by informing the customers about the benefits of coated bubbles through the efforts of its salespeople. Sealed Air’s salespeople also did “consultative selling approach” to increase its market share and profits. Moreover, the company created value for its distributors by the strength of its brand equity and the strong demand for its products. The company also used selective distribution policy with less competition among distributors and thus this policy makes the distributors’ profit margins maximized.…

    • 1037 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case Report5 Sealed Air

    • 1135 Words
    • 3 Pages

    The line of business in the protective packaging market was a successful one because of the increasing need to transport fragile products of different nature across vast geographical areas. Since it was…

    • 1135 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Sealed Air

    • 1483 Words
    • 6 Pages

    It is not in Sealed Air Corporation’s best interest to introduce an uncoated bubble product in the packaging market. The company was built on pioneering and innovation, therefore replicating a competitor’s existing product runs contrary to the firm’s philosophy. Financially, the opportunity is small relative to global packaging sales, and the contribution margin in the uncoated product line will put pressure on the company-wide gross margin.…

    • 1483 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Sealed Air Case Study

    • 1034 Words
    • 5 Pages

    A decade ago, Sealed air Corporation was the very first company to produce a very successful coated air-bubble packaging protection product, AirCap. However, the market trend shows that uncoated bubble is becoming more popular. Emerging uncoated bubble demand, poses a direct threat to the long-term viability of technical advantages, the price of high quality AirCap. Therefore, Sealed Air Corporation is facing a key position. It specializes in the production of high-grade coated stress ratio of performance to price foam, or segments into a low-quality, cheap uncoated bubble to continue processing. In this case, the report will analyze how intense is the industry competition, and company internal environment evaluation aimed at the low-end market segments of the feasibility. Uncoated product will be considered as the next incoming marketing strategy.…

    • 1034 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    In the late 1980s, early 1990s, the synthetic rubber polymer business was set to experience an unprecedented growth worldwide. Although that product had been developed in the 1930s, the demand for higher quality has been ongoing.…

    • 3985 Words
    • 114 Pages
    Powerful Essays
  • Better Essays

    Acct 555 Smackey

    • 2369 Words
    • 10 Pages

    This paper analyzes a fictional privately held company, Smackey Dog Foods, Inc. as well as its fictional auditor, Keller CPAs. The analysis is based on a Keller Graduate School of Management scenario and a series of questions developed to address concepts learned throughout the External Auditing course. Concepts include: SEC influence, audit planning, audit stages, internal controls, confirmations, sample size, obtaining evidence, inventory, warehousing cycles, Professional Rules of Conduct, and auditor’s legal liability. Each of these auditing concepts are explained and then applied to the scenario between Smackey Dog Foods, Inc. and Keller CPAs.…

    • 2369 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    Sealed Air vs. Gafcel

    • 4214 Words
    • 17 Pages

    We will make marketing recommendations on how to introduce this new product and in which geographical market to launch it in order to maintain Sealed Air as a leader of the protective packaging market.…

    • 4214 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Export Readiness Analysis

    • 1129 Words
    • 5 Pages

    Osman, H. (2011, July 26). Lako Pacific partners with Scholastic to distribute Kaiser Baas products. Retrieved September 6, 2012, from ARN: http://www.arnnet.com.au/article/394959/lako_pacific_partners_scholastic_distribute_kaiser_baas_products/…

    • 1129 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Packaging Persuasion

    • 737 Words
    • 3 Pages

    When purchasing products today, Americans tend to focus more on the packaging rather than the actual product inside, making this century all about looks. From different brands of breakfast cereal to the cosmetics or beauty products we use, packaging holds great value and meaning.…

    • 737 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Newell's Strategy Summary

    • 561 Words
    • 3 Pages

    The company is seeking to expand in response to the increasing buyer power, which is…

    • 561 Words
    • 3 Pages
    Good Essays
  • Good Essays

    What is in line with Crown’s business does not solely focus on metal container packaging on colas and other beverages but the whole packaging industry as well. All kinds of food, perishable products, chemicals, detergents and other home and industrial products now come with different containers, designs and materials. Packagers are always on the run to hook many manufacturers as many as they can because manufacturers have the option to choose the best and most reliable packagers, which could offer something new for their products.…

    • 610 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case Analysis

    • 1923 Words
    • 8 Pages

    Sealed Air should move forward with the introduction of an uncoated bubble product. Despite AirCap’s increase in sales over the past ten years, AirCap’s bubble market share has been declinedrecently declining from 85% share in 1975 to 82% in 1980. A similar trend is already present in England where local distributors anticipate a 50% decline in coated bubble market share over the next three years. Sealed Air must retain their market leadership position and take advantage of the uncoated opportunity before they lose more sales. Similarly, local bubble process competition is no longer ensuring Sealed Air’s patents will protect their market share. Sealed Air has the manufacturing facilities and availability required to start making manufacturing a superior uncoated bubble; this is a perfect opportunity to protect their leadership position by offering a full range of protective packaging products to both technically savvy packaging engineers and cost conscious buyers. Finally, Sealed Air has already invested in selective distributor networks and built strong sales relationships to sell un coated product, and the execution of a well articulated marketing strategy will guarantee uncoated bubble success.…

    • 1923 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    The case examines how Anglo-Dutch retail giant Unilever Group used innovations in packaging to differentiate its products.…

    • 1041 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Duran Offset and Dogan Packaging, as one of the most experienced and well-recognized companies in packaging industry in Turkey, established Duran Dogan Packaging by a merger in 2005. Their know-how and sector experience were combined to be a leading packaging converter in the industry. 60% of their sales were export sales to U.K., Ireland, Belgium, France, U.S.A and Russia.…

    • 2482 Words
    • 8 Pages
    Better Essays