Table of Contents
Strategic Analysis of Flipkart ......................................................................................................................... 1
Understanding the Company: ................................................................................................................... 2
Brief Introduction.................................................................................................................................. 2
Acquisitions: .......................................................................................................................................... 2
Competitors .......................................................................................................................................... 2
Understanding the Industry ...................................................................................................................... 3
Challenges ............................................................................................................................................. 3
Five Forces Analysis .................................................................................................................................. 4
Threat of new entrants ......................................................................................................................... 4
Threat of substitutes ............................................................................................................................. 4
Bargaining power of suppliers .............................................................................................................. 5
Bargaining power of buyers .................................................................................................................. 5
SWOT