India is gifted with diverse agro-climatic conditions like good quality soils, suitable climate, abundant water supply, low labour cost, which form effective support system to Floriculture . India has an added advantage that it has good export relations with the countries like Japan ,USA, and other European countries . Commercial floriculture is becoming important from the export angle. The liberalization of industrial and trade policies paved the way for development of export oriented production of cut flowers. As traditional flower cultivation is apart of Indian agriculture it is very near to the rural India .With growing demand of flowers like tulips ,gerberas, gladiolus and other bouquet flowers this sector is booming and considered as one of the best employment generators in the rural India. Though it is still in the nascent stage it is moulding itself to suit the international standards. Exports of floriculture products was valued at Rs. 817 million. This paper focuses emerging trends in floriculture it also made attempt to bring out the supportive mechanism and opportunities that can be harnessed make rural women as employers. Introduction:
The total area under flower crops was estimated around 34,000 hectares, which included 24,000 hectares under traditional flowers such as marigold, jasmine, aster, rose, chrysanthemum, tuberose and 10,000 hectares under modern flowers like cornation, rose, gerbera, gladiolous, anthurium.
Returns from floricultural products were estimated at Rs.205 Crores, which included Rs.105 Crores from traditional and Rs. 100 Crores from modern flowers.
The total business of floriculture products in India in 2005 was Rs.8174 Lakhs while it increased to Rs.10117 Lakhs by April, in 2006. There were more than 300 export-oriented units in India. More than 50% of the floriculture units are based in South zone
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