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Florida Beach Sheet Case Study

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Florida Beach Sheet Case Study
The market size for beach towels in the state of Florida is particularly high. The state of Florida, the state in which the Beach Sheet headquarters will be located, attracts a very high number of visitors per year. Data for the 2006 calendar year shows that over 83 million people visited the state this particular year. Also for 2006, these 83 million people left an economic impact of over $65 billion in tourism spending. Statistics also show that the main activities these tourists perform while they visit Florida is shopping, going to beaches, and visiting amusement/theme parks. The Beach Sheet is an essential product for Florida tourists because they are spending their money by shopping, as well as visiting the beaches. If marketed right,
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