Flower of Service
EXECUTIVE SUMMARY
This report provides an assessment of the current service concept at the North Ridge Lyceum Ltd. It is consists the findings of an analytical assessment of the school using the Flower of Service Concept. Supplementary services, which are the petals, rally around the core of the service which is used to augment the core service or business and also it adds extra appeal to the core. These supplementary service are grouped into two (2) * Facilitating supplementary service element * Enhancing supplementary service element.
The report also discusses a brief history of education in Ghana and changes that have taken place in this sector in the last ten years as a result of globalization, increase in population, government policies and other factors.
We also looked at the current trends in the industry today with a rise in private sector participation and high demand for private education.
A brief preface of the school is that it is a private educational facility which is well positioned in the country as one of the best primary and junior high school in Ghana.
The assessment of the school, using the flower of service concept saw that information, a supplementary element is inadequately addressed. Whiles order taking and billing and payments facilitating supplementary service element can greatly be enhanced to improve the service gap in the school.
Recommendations are discussed in this report to help correct some service gaps we identified during the assessment. Some of them are using Information Technology to correct information and order taking service gaps. Also discussing with parents on how to take proper care of pupils who are not picked up early from school.
INTRODUCTION AND BACKGROUND
Brief context of the Industry
Due to growing population increase, politics, globalization and continues lack of governmental investment in education, the educational industry has gone through tremendous change over the last fifty (50) years of the history
This report provides an assessment of the current service concept at the North Ridge Lyceum Ltd. It is consists the findings of an analytical assessment of the school using the Flower of Service Concept. Supplementary services, which are the petals, rally around the core of the service which is used to augment the core service or business and also it adds extra appeal to the core. These supplementary service are grouped into two (2) * Facilitating supplementary service element * Enhancing supplementary service element.
The report also discusses a brief history of education in Ghana and changes that have taken place in this sector in the last ten years as a result of globalization, increase in population, government policies and other factors.
We also looked at the current trends in the industry today with a rise in private sector participation and high demand for private education.
A brief preface of the school is that it is a private educational facility which is well positioned in the country as one of the best primary and junior high school in Ghana.
The assessment of the school, using the flower of service concept saw that information, a supplementary element is inadequately addressed. Whiles order taking and billing and payments facilitating supplementary service element can greatly be enhanced to improve the service gap in the school.
Recommendations are discussed in this report to help correct some service gaps we identified during the assessment. Some of them are using Information Technology to correct information and order taking service gaps. Also discussing with parents on how to take proper care of pupils who are not picked up early from school.
INTRODUCTION AND BACKGROUND
Brief context of the Industry
Due to growing population increase, politics, globalization and continues lack of governmental investment in education, the educational industry has gone through tremendous change over the last fifty (50) years of the history
References: 1. Lovelock and Wirtz, ( 2011), Service Marketing: People, Technology, Strategy 7th Edition, Pearson. 2. www.google scholar.com APENDIX. 1.