Fmcg Product Portfolio
PEPSODENT
THE PRODUCT
Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing.
Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up, in October 2002, Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the technical superiority of the product.
In April 2002, Pepsodent G was launched as ‘Pepsodent G Gum Care’ toothpaste. With attractive golden stripes, this gum-protecting variant is now available in contemporary new packaging, clearly outlining the benefits it offers. Pepsodent G Gum Care’ is an internationally renowned specialist brand in the HLL Oral care portfolio known for its enhanced protection against gum problems. It is targeted at all health conscious adults who either suffer from or seek reliable protection against gum problems and bleeding and has remained the category leader as it is a unique product in its category. The brand arose out of a need for gum care and a solution to gum related problems. Apparently with the changing demands and evolving customers Pepsodent Gumcare has been replaced by the very recent Pepsodent Herbal, with herbal ingredients and a fresh look. In 2003, Close – Up 2 – in -1 was re-launched as Pepsodent 2-in-1. Its unique point is that it has mouthwash and a gel for Fresh Breath and dental cream for cleaning plaque.
In 2004, Close-Up Whitening was re – launched as Pepsodent Whitening, the tooth-whitening variant, was introduced with a unique self-check device called “shade card”. It was designed to help consumers identify how “yellow” their teeth really were and also to track the improvement in teeth colour as they used the paste. The toothpaste helped teeth get whiter in 4 week of regular use. The product was relaunched under the
THE PRODUCT
Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing.
Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up, in October 2002, Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the technical superiority of the product.
In April 2002, Pepsodent G was launched as ‘Pepsodent G Gum Care’ toothpaste. With attractive golden stripes, this gum-protecting variant is now available in contemporary new packaging, clearly outlining the benefits it offers. Pepsodent G Gum Care’ is an internationally renowned specialist brand in the HLL Oral care portfolio known for its enhanced protection against gum problems. It is targeted at all health conscious adults who either suffer from or seek reliable protection against gum problems and bleeding and has remained the category leader as it is a unique product in its category. The brand arose out of a need for gum care and a solution to gum related problems. Apparently with the changing demands and evolving customers Pepsodent Gumcare has been replaced by the very recent Pepsodent Herbal, with herbal ingredients and a fresh look. In 2003, Close – Up 2 – in -1 was re-launched as Pepsodent 2-in-1. Its unique point is that it has mouthwash and a gel for Fresh Breath and dental cream for cleaning plaque.
In 2004, Close-Up Whitening was re – launched as Pepsodent Whitening, the tooth-whitening variant, was introduced with a unique self-check device called “shade card”. It was designed to help consumers identify how “yellow” their teeth really were and also to track the improvement in teeth colour as they used the paste. The toothpaste helped teeth get whiter in 4 week of regular use. The product was relaunched under the