Focus Point Holdings Berhad
FOCUS POINT HOLDINGS BERHAD
Introduction
This case analyzes the effect of Focus Point Holdings Berhad financial strategy on the firm’s operating activities and financial performance.
Focus Point Holdings Berhad is an investment holding company that engages in the operation of professional eye care centers in Malaysia. The company is also involved in the trading of eyewear and eye care products; management of franchised professional eye care centers; provision of medical eye care services; provision of food and beverages services; trading of hearing aid solutions and related accessories; and retail of optical and related products. It operates 175 professional eye care centers under the Focus Point, Focus Point Optical City,
Opulence, eyefont, ExcelView, Solariz, and Focus Point Signature brand names, each serving a different market segment.
This Malaysian home grown optical store was established in 1989 as Focus Vision Care
Center. In 1993, it became a private limited company and in 2010, a public entity.
Financial Strategy
With the understanding that the fundamental success of a strategy depends on a realistic internal view of its core competencies and sustainable competitive advantages, the company translated its vision and mission statements to pursue its economic objectives.
Vision: To become a leading brand in Asia through our focus approach in vision care
Mission: To provide consumers with the best vision care and eyewear services as well as to uphold the highest standards in reliability, quality and profesionalism
The company arrived at two major decisions, that is, to go public and to franchise the store.
1
Going Public
The company’s decision to go for listing on August 23, 2010 is a financial strategy that raised
RM16.07 million of which 8.94 million was channeled into expansion plans and upgrading and refurbishment of the existing eyecare centers. The company pursued the market penetration growth strategy, aimed at
Introduction
This case analyzes the effect of Focus Point Holdings Berhad financial strategy on the firm’s operating activities and financial performance.
Focus Point Holdings Berhad is an investment holding company that engages in the operation of professional eye care centers in Malaysia. The company is also involved in the trading of eyewear and eye care products; management of franchised professional eye care centers; provision of medical eye care services; provision of food and beverages services; trading of hearing aid solutions and related accessories; and retail of optical and related products. It operates 175 professional eye care centers under the Focus Point, Focus Point Optical City,
Opulence, eyefont, ExcelView, Solariz, and Focus Point Signature brand names, each serving a different market segment.
This Malaysian home grown optical store was established in 1989 as Focus Vision Care
Center. In 1993, it became a private limited company and in 2010, a public entity.
Financial Strategy
With the understanding that the fundamental success of a strategy depends on a realistic internal view of its core competencies and sustainable competitive advantages, the company translated its vision and mission statements to pursue its economic objectives.
Vision: To become a leading brand in Asia through our focus approach in vision care
Mission: To provide consumers with the best vision care and eyewear services as well as to uphold the highest standards in reliability, quality and profesionalism
The company arrived at two major decisions, that is, to go public and to franchise the store.
1
Going Public
The company’s decision to go for listing on August 23, 2010 is a financial strategy that raised
RM16.07 million of which 8.94 million was channeled into expansion plans and upgrading and refurbishment of the existing eyecare centers. The company pursued the market penetration growth strategy, aimed at
References: Bender, R. , & Ward, K. (2003). Corporate financial strategy (2nd ed.). |Burlington, MA: Butterworth-Heinemann Lee, KS. (2010). Focus point plans forays into South-East Asia. Kuala Lumpur: The Star.co.my News: Focus Point to expand via franchising. (2003). Retrieved from Malaysian Franchise Association: http://www.mfa.org.my/?franchise-news:focus-point-to-expand-viafranchising:2C00C881V1