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Fonterra

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Fonterra
Marketing Management

MBA CLASS: 132

Assignment Given By:
Chopra, Anurag MBA 132
Student ID: 20141347
Email ID:anu_chopra_86@yahoo.co.in

Assignment Submitted To: Reinhard Hunerberg

Word Count: 1547

Executive Summary

This whole assignment was all about Fonterra New Zealand Company which dealt with all kind of milk products. And in this assignment I had discussed about history, origin, role of marketing, segmentation and target groups of Fonterra. And also I had discussed about 4 P’s how these played a great role in the company. In SWOT analysis, I had written about the strengths, weaknesses which company was facing, Opportunities in future and and major thing threats which Fonterra can face in future as well as now.

Table of Contents

Sr. No
Topics
Page No
1.0
Short description of Fonterra
4
2.0
Role of marketing in the company
5
3.0
Segmentation and Target Groups of Fonterra
6
4.0
Marketing Instruments: Product
7
4.1
Price
8
4.2
Place
8
4.3
Promotion
8
5.0
SWOT Analysis: Strength
9
5.1
Weakness
9
5.2
Opportunity
9
5.3
Threat
10
6.0
Conclusion
11
7.0
References
12

Fonterra

1.0 Short description of the company: VISION: “Dairy nutrition for everyone, everyday and everywhere”
Fonterra was first established in 1814 when first cattle was imported from Europe and in 1846 the first export was began and first cooperative was established in Otego in 1871. And in 1882 after registration, it opened the way to New Zealand’s agriculture market for Fonterra. And UK becomes the largest exporter for the company till 1970. Now they are exporting to more than 100 countries around the globe. (Life F. D., OUR HERITAGE, n.d.)

Fonterra is worldwide and cooperatively owned company whom roots are planted in New Zealand’s soul. They collect 22 billion liters of milk every year and distribute to all world. It has eight offices: FBNZ Green lane, FBNZ south island distribution centre,


References: AWARDS, T. N. (2014). FONTERRA BRANDS NEW ZEALAND - EXPORT. Retrieved from http://www.everythingmarketing.co.nz/showcase/2012/entrant/61#&panel1-1 Life, F. D. (n.d.). COMPANY OVERVIEW. Retrieved from http://www.fonterra.com/nz/en/About/Company+Overview Life, F. D. (n.d.). KEY FACTS. Retrieved from http://www.fonterra.com/nz/en/Financial/Key+Facts Life, F. D. (n.d.). OUR HERITAGE. Retrieved from http://www.fonterra.com/global/en/About/Our+History Life, F. D. (n.d.). OUR STRATEGY. Retrieved from http://www.fonterra.com/nz/en/About/Our+Strategy Life, F. D. (n.d.). PRODUCTS. Retrieved from http://www.fonterra.com/nz/en/Our+Products/Our+Ingredients/Products Life, F.-D. f. (n.d.). FONTERRA DAIRY SOLUTIONS. Retrieved from http://www.vallyon.net/dl/MV+FonterraPublic.pdf Life, F.-D. f. (n.d.). OUR LOCATIONS. Retrieved from http://www.fonterra.com/nz/en/About/Our+Locations Pettinger, T. (2012, may 21). Profit v Revenue Objectives for Firms. Retrieved from Economics :- Helping To Simplify Economics: http://www.economicshelp.org/blog/5318/economics/profit-v-revenue-objectives-for-firms/ ZEALAND, C. C.-N. (2014, AUGUST 15). Commission releases draft report on 2013/14 review of Fonterra’s base milk price calculation. Retrieved from http://www.comcom.govt.nz/the-commission/media-centre/media-releases/detail/2014/commission-releases-draft-report-on-201314-review-of-fonterras-base-milk-price-calculation
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