food advertising
Dylan Fonte
FTW 102
Mrs.Whiteside
1 April 2013 Food Advertisers are the devil to our children? The most successful companies use advertisements that are directed to get the attention of children. TV Commercials are being seen by millions of children all over the world. The average child watches 25,000 to
40,000commercials per year. The marketers know what time to run these commercials, what kind of music or beats to include,what kind of actors to include and even what colors to have them dress in. It's all about targeting the buyer. They want to lure in the buyer or the child that wants what they see and can't forget what they are seeing. Children wait over and over just to see their favorite commercial. Then they become demanding once they are being shown a new item that they feel they must have. It becomes frenzy for children as they keep seeing advertisements for something new that they must have and then insists to parents that it is a must that they get this item. In some instances it could be dangerous to the child's well-being and for their health.
Targeting children by using advertisements is wrong especially when it can cause health issues. I believe that when advertisers target children on television, it negatively affects their health and it is unethical.Big companies are usually the companies that are unhealthy and spend a lot of money on advertisings especially for children. It starts at a young age, maybe 2 years old, sitting in front of the television watching your favorite cartoon and all of a sudden, it's commercial time! McDonald's showing off the good old"Happy Meal" with a toy that you must have. You start pestering your parents that you need to have McDonald's for dinner and want the green toy. A few days later, you see the same commercial but you see they have your toy in other colors. All you are thinking of now is going every night for dinner at McDonald's and getting every color toy. You must have
FTW 102
Mrs.Whiteside
1 April 2013 Food Advertisers are the devil to our children? The most successful companies use advertisements that are directed to get the attention of children. TV Commercials are being seen by millions of children all over the world. The average child watches 25,000 to
40,000commercials per year. The marketers know what time to run these commercials, what kind of music or beats to include,what kind of actors to include and even what colors to have them dress in. It's all about targeting the buyer. They want to lure in the buyer or the child that wants what they see and can't forget what they are seeing. Children wait over and over just to see their favorite commercial. Then they become demanding once they are being shown a new item that they feel they must have. It becomes frenzy for children as they keep seeing advertisements for something new that they must have and then insists to parents that it is a must that they get this item. In some instances it could be dangerous to the child's well-being and for their health.
Targeting children by using advertisements is wrong especially when it can cause health issues. I believe that when advertisers target children on television, it negatively affects their health and it is unethical.Big companies are usually the companies that are unhealthy and spend a lot of money on advertisings especially for children. It starts at a young age, maybe 2 years old, sitting in front of the television watching your favorite cartoon and all of a sudden, it's commercial time! McDonald's showing off the good old"Happy Meal" with a toy that you must have. You start pestering your parents that you need to have McDonald's for dinner and want the green toy. A few days later, you see the same commercial but you see they have your toy in other colors. All you are thinking of now is going every night for dinner at McDonald's and getting every color toy. You must have