Food and Industry

TABLE OF CONTENTS

1. Company Introduction and History 8

1.1 Vision Statement 12 1.1.1 Nando’s Vision Statement 12 1.1.2 Recommended Vision Statement 12 1.2 Mission Statement 12 1.2.1 Nando’s Mission Statement 12 1.2.2 Recommended Mission Statement 12

2. Macro-environmental Analysis and Industry Attractiveness 14

2.1 Porter’s Five Forces 14 2.2 Overall Macro-Environmental Pest Factors 21 2.3 Key Driving Forces Affecting the Industry 22 2.4 External Factor Evaluation (EFE) 23

3. Company and Competitor Analysis 25

3.1 Competitive Profile Matrix (CPM) 25

4. Micro-Environmental Analysis and Internal Company Resources 26

4.1 Core Competencies 26 4.2 Value Chain 27 4.3 Strategic Cost Management Process 30 4.4 Internal Factor Evaluation (IFE) 33

5. Strategic Analysis and Recommendations 34

5.1 Generic Strategy 34 5.2 Input/Matching/Decision Model 36 5.2.1 TOWS 36 5.2.2 SPACE Matrix 38 5.2.3 Internal External (IE) Matrix 39 5.2.4 Grand Strategy Matrix 39 5.2.5 Matrix Analysis and SWOT Summary 40 5.2.6 QSPM 40

6. Strategy Implementation 43

6.1 Components of Strategy Implementation 43 6.2 Balance Business Scorecard 46

7. Diagnostic Survey of Primary and Secondary Management Practices 49

8. Making 4 + 2 Work for Nando’s 52

9. References 54

1 Nando’s Vision Statement

'Our vision is to create a successful global brand that can rival the really big brands of the world'

2 Recommended Vision Statement

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2 Mission Statement

1 Nando’s Mission Statement

‘Devoted to people with an appetite for life, people who love to laugh and live to eat. At Nando's we believe in our flame-grilled Peri-Peri Chicken, we believe it's the best in the world. Taste the unique flavor and fire of our Peri-Peri chicken and we are sure you will agree’

2 Recommended Mission Statement

A mission statement is often the most