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food company(haidilao)

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food company(haidilao)
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Written Analysis For
Haidilao Company

Group Three

Eric-------- BB101689
Jack --------BB101414
Zack --------BB101661
Vicki --------BB100444
Binky------- BB101927
Hubery------BB102821
Harry---------BB100435

OUTLINE

Introduction--------------------------P3

Value Chain Analysis--------------P7

General Environment---------------P9

Motivation---------------------------P12

Five Force Analysis--------------P14

Problem In US--------------------P16

Recommendation--------------------P18

Conclusion--------------------------P18

References--------------------------P19

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Introduction
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Background

Sichuan Haidilao Hot pot limited liability Company was built by Zhang Yong in 1994, which is, Sichuan hot pot operate mainly around the hot pot is characterized by fusion of one of major inter-provincial direct food brand hot pot restaurants. It has 86 chain stores in 24 cities in China and also it has two chain stores in foreign country which are Singapore and United States. In addition, the company has worked in Sichuan ,Shanxi and Henan provinces was awarded “Advanced Enterprise”, “Customer satisfaction”, “Famous hot pot” and dozens of titles and honors, and innovative characteristic service won the “five star” hot beauty shop name.

The industry life-Cycle of Haidilao is growth stage and it has strong increase in sale. The whole industry of catering is small scale and the market concentration is still low in China. The difference among the competitors is obvious and the competition is quite intense and fierce. The development of catering industry is slow and rough thanks to high cost of material, rental and labor as well as
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