Food Consumption Trend in Malaysia: Turning Issues into Opportunities
Food Consumption Trend:
Turning Issues into Opportunities
M Nasir Shamsudin Jinap Selamat Alias Radam Abdul Gh iff Ramin Abd l Ghariff R i Tay Yeong Sheng Ahmad Hanis Izani Abdul Hadi Presented at the Agribusiness Marketing Conference Organised by Federal Agricultural Marketing Authority 23 February 2010
With Knowledge We Serve
Trends i F d C T d in Food Consumption ti
Typical of developing economies Stages:
Initial increase in traditional staple foods Increase in non-traditional staples Diversification in consumption habits Increase in higher value, processed & higher proteins
© MNS 2009
With Knowledge We Serve
2
Trend in per capita consumption of meat, vegetables, and fruits increases, but consumption of rice reduces.
Consumption of Meat per capita, 1990-03 (kg/capita/year) 60 50 k g /c a p /y e a r 40 30 20 10 0 1990 1992 1993 1994 1995 1996 1997 1998 1999 2000 2002 2003 1991 2001 4 8 .8 4 8 .8 4 9 .2 5 0 .1 5 1 .3
Consum ption of Vegetables per capita, 1982-01 (kg/capita/year) 50 40 kg/cap/year 30 20 10 0 1982 1985 1988 Year 1991 2000 2001 27.3 32.0 34.8 35.5 35 5 39.3
4 5 .6
4 5 .6
4 5 .0
4 3 .4
3 4 .6
3 6 .4
Year
4 1 .8
4 3 .9
4 4 .5
40.6
Consum ption of Fruits per capita, 1982-01 (kg/capita/year) 40 35 30 25 20 15 10 5 0
Consum ption of Rice per capita, 1970-2005 capita 1970 2005 (kg/capita/year)
34.1
32.8 21.2 23.5 25.6 27.7
140 120 100 80 60 40 20 0
118.8
109.5
kg/ca ap/year
kg/cap/year
97.7
94.0
79.8
82.7
79.6
74.3
1982
1985
1988 Year
1991
2000
2001
1970
1975
1980
1985
1990
1995
2000
2005
Year
Sumber:FAOSTAT Source: www.agrolink.moa.my/jph/dvs
© MNS 2009
With Knowledge We Serve
3
As income increases, proportion spent on food to total expenditures declines…..away from home increases
1973* 1980* 1993/94 1998/99 2004/05
Total
45.1
35.4
35.6
35.1
33.6
At home
36.2
28.4
Turning Issues into Opportunities
M Nasir Shamsudin Jinap Selamat Alias Radam Abdul Gh iff Ramin Abd l Ghariff R i Tay Yeong Sheng Ahmad Hanis Izani Abdul Hadi Presented at the Agribusiness Marketing Conference Organised by Federal Agricultural Marketing Authority 23 February 2010
With Knowledge We Serve
Trends i F d C T d in Food Consumption ti
Typical of developing economies Stages:
Initial increase in traditional staple foods Increase in non-traditional staples Diversification in consumption habits Increase in higher value, processed & higher proteins
© MNS 2009
With Knowledge We Serve
2
Trend in per capita consumption of meat, vegetables, and fruits increases, but consumption of rice reduces.
Consumption of Meat per capita, 1990-03 (kg/capita/year) 60 50 k g /c a p /y e a r 40 30 20 10 0 1990 1992 1993 1994 1995 1996 1997 1998 1999 2000 2002 2003 1991 2001 4 8 .8 4 8 .8 4 9 .2 5 0 .1 5 1 .3
Consum ption of Vegetables per capita, 1982-01 (kg/capita/year) 50 40 kg/cap/year 30 20 10 0 1982 1985 1988 Year 1991 2000 2001 27.3 32.0 34.8 35.5 35 5 39.3
4 5 .6
4 5 .6
4 5 .0
4 3 .4
3 4 .6
3 6 .4
Year
4 1 .8
4 3 .9
4 4 .5
40.6
Consum ption of Fruits per capita, 1982-01 (kg/capita/year) 40 35 30 25 20 15 10 5 0
Consum ption of Rice per capita, 1970-2005 capita 1970 2005 (kg/capita/year)
34.1
32.8 21.2 23.5 25.6 27.7
140 120 100 80 60 40 20 0
118.8
109.5
kg/ca ap/year
kg/cap/year
97.7
94.0
79.8
82.7
79.6
74.3
1982
1985
1988 Year
1991
2000
2001
1970
1975
1980
1985
1990
1995
2000
2005
Year
Sumber:FAOSTAT Source: www.agrolink.moa.my/jph/dvs
© MNS 2009
With Knowledge We Serve
3
As income increases, proportion spent on food to total expenditures declines…..away from home increases
1973* 1980* 1993/94 1998/99 2004/05
Total
45.1
35.4
35.6
35.1
33.6
At home
36.2
28.4