Food Court Business Plan
INDEX
S.No Topic Page
1 Introduction 2
2 Executive Summary 2-3
3 Organizational Hierarchy 4
4 Marketing Objective 5-6
5 Market Analysis 7
6 Market Strategy And marketing Mix 8-9
7 Sales strategy 10-12
8 Innovative Marketing Strategy 13
9 Break Even 14
10 Financial Analysis 15-19
11. Economic Feasibility 20
12 Summary 21
INTRODUCTION
BUSINESS PLAN: (FOOD COURT)
[pic]
WE ARE PLANNING TO SET UP A FOODCOURT IN BANGALORE CITY WHICH OFFERS DEEP ASSORTMENT OF TRADITIONAL VARIETY OF CUISINES AVAILABLE IN VARIOUS PARTS OF COUNTRY UNDER ONE ROOF.
EXECUTIVE SUMMARY: ➢ We will be starting novel concept of food court in Bangalore. ➢ We have chosen to enter particularly to restaurant segment because as per BIRD OF GOLD report by McKinsey Global Institute Indian middle class household will swell from 50million to 583 million by 2025.Implies household have more disposable income and shift towards discretion spending. ➢ As per CII estimate 2009 because of increase of rising per capital income Food industry will grow to US$310 billion by 2015. ➢ Food Industry is growing at the rate of 13% estimate CSO (Central Statistical Organization)
Thus there is a huge market potential and no player has tried to offer this concept of serving variety of regional tastes under one roof. This place will provide a traditional taste and traditional environment means ambience of particular food court will resemble to that of the place from which it belongs, e.g. (Punjab with vibrant surrounding representing euphoria feeling, Kerala with majestic and natural beauty of beaches and high tech global standard facilities). It’s a unique combination in its own concept. After enough market research, we have found that people miss food from their native places. They want a place where they can enjoy their native place food. The food court is all about catering to need
S.No Topic Page
1 Introduction 2
2 Executive Summary 2-3
3 Organizational Hierarchy 4
4 Marketing Objective 5-6
5 Market Analysis 7
6 Market Strategy And marketing Mix 8-9
7 Sales strategy 10-12
8 Innovative Marketing Strategy 13
9 Break Even 14
10 Financial Analysis 15-19
11. Economic Feasibility 20
12 Summary 21
INTRODUCTION
BUSINESS PLAN: (FOOD COURT)
[pic]
WE ARE PLANNING TO SET UP A FOODCOURT IN BANGALORE CITY WHICH OFFERS DEEP ASSORTMENT OF TRADITIONAL VARIETY OF CUISINES AVAILABLE IN VARIOUS PARTS OF COUNTRY UNDER ONE ROOF.
EXECUTIVE SUMMARY: ➢ We will be starting novel concept of food court in Bangalore. ➢ We have chosen to enter particularly to restaurant segment because as per BIRD OF GOLD report by McKinsey Global Institute Indian middle class household will swell from 50million to 583 million by 2025.Implies household have more disposable income and shift towards discretion spending. ➢ As per CII estimate 2009 because of increase of rising per capital income Food industry will grow to US$310 billion by 2015. ➢ Food Industry is growing at the rate of 13% estimate CSO (Central Statistical Organization)
Thus there is a huge market potential and no player has tried to offer this concept of serving variety of regional tastes under one roof. This place will provide a traditional taste and traditional environment means ambience of particular food court will resemble to that of the place from which it belongs, e.g. (Punjab with vibrant surrounding representing euphoria feeling, Kerala with majestic and natural beauty of beaches and high tech global standard facilities). It’s a unique combination in its own concept. After enough market research, we have found that people miss food from their native places. They want a place where they can enjoy their native place food. The food court is all about catering to need