Foot Locker Executive Summary

Foot Locker, Inc.
Samragyee Gyawali, Moe Ichinogo, Yilin Lu, Rebecca Schwartz
Strategic Management
Section 03

Table of Contents
Executive Summary ………………………………………………………………………… 3
Letter of Transmittal ………………………………………………………………………… 5
Company History ………………………………………………………………………… 6
Industry Analysis ………………………………………………………………………… 6
Marketing Analysis ………………………………………………………………………… 11
Financial Analysis ………………………………………………………………………… 17
SWOT Analysis ………………………………………………………………………… 23
Major Problem ………………………………………………………………………… 33
Possible Solutions ………………………………………………………………………… 36
Selection and Justification …………………………………………………………………... 38
Implementation Plan ………………………………………………………………………… 39
Contingency Plan ………………………………………………………………………… 40
Works Cited ………………………………………………………………………… 43
Executive Summary

Foot Locker Inc. is the world’s leading retailer of athletic footwear and apparel. Headquartered in New York City, it operates approximately 3,500 stores in the United States, Canada, Europe, Australia, and New Zealand, with a list of chains including
In 2010, Foot Locker Inc.’s ROE finally became positive and turned into 2.45%. It dramatically grew to 12.28% by the October 2011. Continue to have steadily grow, the current company’s ROE is 17.52%. The significance of this increase in ROE shows that recession in 2008 hit the company’s performance poorly, but Foot Locker was able to recover within few years. It indicates that they were able to gain profits more and more as they recover. Note that this numbers made the investors happy because ROE is a measure how effectively company uses investors’ money to gain profits. The higher number not only indicates better company performance but also suggest investors to put more money to the company because they know the company can handle those investments