footfall increase of biba apparels pvt ltd
REPORT ON CUSTOMER FOOTFALL
With emphasis to the BIBA store of MGF mall
7/18/2014
Biba Apparels Pvt. Ltd.
Nikhita madan
Summary of the Project
This study is done for the purpose of suggesting BIBA bout how to increase and attract customers.. The study will investigate the current methods that are being used and, on the basis of that, will suggest appropriate methods that make the display more product-centric and can be used to encourage impulse buying.
Acknowledgement
I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals. I would like to extend my sincere thanks to all of them.
First of all I would like to thank Ms. Vijayanta Parashar for giving me an opportunity to be a part BIBA.
I am highly indebted to Mr. Hitesh Kumar, Mr. Feroz Khan and Mr. Vikas Garg for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.
I would like to express my gratitude towards the Store Managers & sales staff for their kind co-operation and encouragement which help me in completion of this project.
My thanks and appreciations also go to my family and people who have willingly helped me out with their abilities.
Nikhita Madan
Table of Contents
Serial No
Particulars
Page Number
1
Cover Page
1
2
Summary of project
2
3
Acknowledgement
3
4
Table of contents
4
5
Organisation Preview
5
6
Objective
7
7
Project Title
8
8
Research Methodology
10
9
Findings
11
10
Conclusion
15
11
Appendix
16
Organisation Preview
The Word BIBA in Punjabi is an endearment for a young and pretty girl implying sublime qualities, so it was the name decided by Meena Bindra, the founder of BIBA for her line of Salwar, Kameez and Dupattas started in 1986. It was a line which was fashionable and
With emphasis to the BIBA store of MGF mall
7/18/2014
Biba Apparels Pvt. Ltd.
Nikhita madan
Summary of the Project
This study is done for the purpose of suggesting BIBA bout how to increase and attract customers.. The study will investigate the current methods that are being used and, on the basis of that, will suggest appropriate methods that make the display more product-centric and can be used to encourage impulse buying.
Acknowledgement
I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals. I would like to extend my sincere thanks to all of them.
First of all I would like to thank Ms. Vijayanta Parashar for giving me an opportunity to be a part BIBA.
I am highly indebted to Mr. Hitesh Kumar, Mr. Feroz Khan and Mr. Vikas Garg for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.
I would like to express my gratitude towards the Store Managers & sales staff for their kind co-operation and encouragement which help me in completion of this project.
My thanks and appreciations also go to my family and people who have willingly helped me out with their abilities.
Nikhita Madan
Table of Contents
Serial No
Particulars
Page Number
1
Cover Page
1
2
Summary of project
2
3
Acknowledgement
3
4
Table of contents
4
5
Organisation Preview
5
6
Objective
7
7
Project Title
8
8
Research Methodology
10
9
Findings
11
10
Conclusion
15
11
Appendix
16
Organisation Preview
The Word BIBA in Punjabi is an endearment for a young and pretty girl implying sublime qualities, so it was the name decided by Meena Bindra, the founder of BIBA for her line of Salwar, Kameez and Dupattas started in 1986. It was a line which was fashionable and
Bibliography: 1. www.bibaindia.com 2. http://blog.marketculture.com/2012/10/01/product-centric-versus-customer-centric-does-it-matter/ 3. http://www.businessdictionary.com/definition/impulse-buying.html