Ford Motor Company / 2011 Annual Report
CONTENT
1 2 3 6 7 8 18 22 25 184 185 About the Company A Message from the Executive Chairman A Message from the President and CEO Board of Directors and Executives Profitable Growth for All Great Products Strong Business Better World Financial Contents Shareholder Information Global Overview
OPERATING HIGHLIGHTS
Revenues (a) Worldwide wholesale unit volumes by automotive segment (in thousands) Ford North America Ford South America Ford Europe Ford Asia Pacific Africa Volvo Total Revenues (in millions) Automotive Financial Services Total Financial Results (a) Income/(loss) before income taxes (in millions) Automotive Financial Services Total Amounts Attributable to Ford Motor Company (a) Net …show more content…
A good example of this is our commitment to being a leader in fuel economy. In a 2011 survey of consumers, 42 percent said fuel economy is an “extremely important” new vehicle purchase consideration, which is up over 13 percent versus a decade ago. To meet this growing need, nearly one-third of Ford’s U.S. vehicle lines will feature a model with 40 mpg or more in 2012 – a claim no other full-line automaker can match.
Last year 25,000 Ford employee volunteers contributed 110,000 volunteer hours working on 1,200 community projects. Those totals include our annual Global Week of Caring, which involved 12,000 Ford employee volunteers, 244 projects and 55,000 volunteer hours on six continents. Looking Ahead** For 2012 we remain focused on continuing to deliver the key aspects of our One Ford plan, which are unchanged: • Aggressively restructure to operate profitably at the current demand and changing model mix. • Accelerate the development of new products that customers want and