Ford Motor Case Study

BLB 20058 – M – MSTRA- L

MANAGING STRATEGY ASSIGNMENT

FARUK SULEIMAN
TP025329

WORD COUNT: 3694 WORDS

UCMF1103MBAIT
SCHOOL OF POSTGRADUATE

TECHNOLOGY PARK MALAYSIA
ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY
UNIVERSITY OF STAFFORDSHIRE

SHARMILA A/P K. N. SETHUMADHAVAN
EXECUTIVE SUMMARY

Strategy is well explained as the effective use of well laid out plans to achieve success. It is no less of spectacle to attribute strategy to individual achievement, achievement from a company, a country or at the very least a non – financial institute to achieve strategic success.
Ford Motor Company has in recent times lost its market share to emerging Asian companies such as Honda, Toyota, Hyundai and Nissan. As a new landscape of economic might surfaces, new car stereotypes are emerging. Finding a place in these segments is proving difficult for Ford Motors and hence need to change its strategies. Hyper-competition combined with tough economic times has pushed Ford to the edge of insolvency. This paper examines the issues that plague the company while using published models to make analysis on how and why the problems occur to better understand their potential impact on the company’s sustainable competitive advantage. Recommendations will seek to give strategic solutions to address the issues identified earlier. This research isn’t structured upon models to identify, analyze and solve issues but rather looks at the core of the problems within Ford Motors and provides models to analyze and solve the issues.

TABLE OF CONTENTS
Contents
INTRODUCTION 1 SECTION 1: STRATEGIC ISSUES AT FORD 2 Underlying Issues at Ford Motor 2 1. Financial 3 2. Competition 4 SECTION 2: STRATEGIC MODELS AND FRAMEWORK SUITABLE FOR ISSUES IDENTIFIED 6 2.1. Competitor Analysis 6 2.1.1 Porter’s 5 Forces Analysis 7 2.1.2 SWOT ANALYSIS 11 2.2 Financial Analysis 13 SECTION 3: RECOMMENDATIONS 18 3.1 Factory and Supply Chain Management 19 3.2

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