Preview

Ford Motor Company

Powerful Essays
Open Document
Open Document
6364 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ford Motor Company
Abstract
This paper is about Ford Motor Company. Ford Motor Company has managed to stay ahead of their competitors, GM and Chrysler. In spite of the hike in the gas prices, the slump in the economy, and the housing fiasco, they have managed to survive in this tough economy. The strategies Ford Motor Company uses to conduct business consist of consumer focus, creativity, resourcefulness, and entrepreneurial spirit. Ford Motor Company is a leader in environmental responsibility and they strive to make a positive contribution to society (Ford.com 2010). Ford Motor Company strives to improve in everything it does, which in turn provides superior returns to stakeholders. Ford Motor Company research and technology goes behind every single component of the cars consumers drive. Every part of a Ford vehicle is designed to absorb energy and protect the driver, during an impact (Blonde, 2010). The author of this paper will discuss Ford’s F -150 truck and their strategies for marketing this vehicle.

Table of Contents
Situational Analysis 5
Description of product 5
Current marketing situation and market description 7
Product Review 8
Features/benefits 9
Competitive review 10
Distribution review 10
Strengths 11
Weaknesses 13
Opportunities 13
Threats 14
Marketing Strategy 14
Objective 14
Positioning strategy 15
Product Strategy 15
Pricing Strategy 15
Distribution Strategy 16
Marketing Communication strategy 17
Author Creative Approach 17
Conclusion 17
References 19

Ford Motor Company’s Vehicles
Ford Motor Company is a [Public (NYSE:F)] and has been in business for 106 years and is an American multinational corporation. Ford Motor Company is currently the second largest automaker in the U.S. and the fourth largest in the world. In 1908 Ford Motor Company produced the first assembly. The assembly line lead to assembling parts quicker and improved their day to day operations. Ford’s products and services are available in 120 countries. In addition to


References: Aaron, B. (2005). Ford Shakes Up Marketing Rank. Retrieve October 19, 2010, from Website: http://business.highbeam.com/4302/article-1G1-135004641/ford-shakes-up-marketing-ranks Austin, J., Rood, D., and Sands, J Blonde (2010). Built Ford Tough, And Ford Safe. Retrieve October 25, 2010 from Website: http://blondemomblog.com/2010/07/12/built-ford-tough-and-ford-safe. Build and Price (2009). Retrieve October 20, 2010 from Website: http://www.ford.ca/app/fo/en/suvs_crossovers/edge.do?modelYear=B90 Ford.com. (2010). Retrieve October 17, 2010 from Website: http://www.ford.com Ford’s F-150 History of T-Bird (2008). Retrieve October 20, 2010 from Website: http://www.albeedigital.com/supercoupe/articles/tbird_history.html It’s a pretty big deal: 2011 Ford Fiesta ad campaign to launch tomorrow Keller, K. and Kotler, P. (2009). A Framework for Marketing Management. Pearson Education, Inc., Upper Saddle River, New Jersey. Lyons, S Mulally, A. (2008). Remarks By Alan Mulally, 2009, President and CEO, Ford Motor Company, at the 2008 Annual Meeting of Shareholder. Neff, J. (2007). Ford introduces 2007 F-150 Harley-Davison with 450HP. Retrieve October 27, 2010 from Website: http://www.autoblog.com/2007/05/23/ford-introduces-2007-f-150-harley-davison-with-450hp/2. New SYNC with MyFord Touch now recognizing 10,000 first-level commands (2010). Retrieve October 27, 2010 from Website: http://www.autospies.com/news/New-SYNC-with-MyFord-Touch-now-recognizing-10-000-first-level-commands-56025/ Putting Hybrids on the Road Rall, P (2010). Ford’s F-150 Is Getting Rave Reviews. Retrieve October 27, 2010 from Website: http://www.ford-trucks.com/article/idx/0/580/article/2011_Ford_F150_Preview_and_Rumors.html Richard, B Sustainability Report. (2007/08). Retrieve October 19, 2020 from Website: http://www.ford.com/microsites/sustainability-report-2007- 08/economy-case-operating Sustainability Report Sustainability Report. (2009/10). Supply Chain. Retrieve October 20, 2010, from Website: http://www.ford.com/microsites/sustainability-report-2009-10/governance-management-supply. Top Best Selling Car in America (2010). Retrieve October 27, 2010 from Website: http://hubpages.com/hub/Best-Selling-Cars.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    F150
    • 2530 Words
    • 11 Pages

    F150

    In this section we discuss the actors close to the Ford Company that affect its ability to serve its customers. We have already discussed the company in the previous paragraph, but let’s look key player of the management group; William Clay Ford, Jr who is the Executive Chairman and Chairman of the Board has the overall responsibility to defining and setting the company objective and goal which is express in the Fords mission state “ONE Ford” which place the important of working together as one team. Next there is Joseph Bakaj is the Vice President of Ford Product Program and Product Development in which research and development (R & D) falls under. Research and development is responsible for accelerating the development of new vehicles (trucks for this paper) that customers will purchase. The second item is the suppliers, in many cases these are Fords partners, Cisco and Microsoft does not provide automotive parts but they supply software which runs the hand free and telecommunication…

    • 2530 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Best Truck
    • 765 Words
    • 3 Pages

    Best Truck

    Ford trucks were specifically designed to be tough, long lasting, and dependable. When Ford designed the F250, it was meant to last and push through any kind of work that was placed in its path. Thus, the F250 was built with a multitude of different options like the XL, XLT, Lariat, and King Ranch packages. Each of these packages was designed depending on how much of a work horse one needed. Furthermore, the F250 is a hard working truck no matter if it has a gasoline engine or the turbo charged diesel engine.…

    • 765 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    mkt Case study
    • 1714 Words
    • 5 Pages

    mkt Case study

    Some benefits Ford has achieved through reorganizing its product line come from standardizing components globally and making a stable of products that is more clearly defined for each market segment (Senna, 2013). Before the change in demand, vehicles in Europe verses the U.S. were made with different components which built variations for their respected continents. These different unique components complicate production and with that complication came more cost. Ford then, under Mullaly’s direction, began to address this problem by building different models with the same or similar high quality…

    • 1714 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Mgt 521 Final Analysis Paper
    • 2903 Words
    • 12 Pages

    Mgt 521 Final Analysis Paper

    Ford has talking car technology, easy access technology, and a robot named RUTH that delivers customer comfort technology. All of these areas are a part of their drive smart technology that increases accessibility, entertainment, and communication options (Ford, 2012).…

    • 2903 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Ford Motor Company Case Study
    • 1771 Words
    • 8 Pages

    Ford Motor Company Case Study

    Ford Motor Company is the second largest industrial corporation in the world with revenues of more than $144 billion and about 370,000 employees. Their operations span more than 200 countries worldwide. The company has both the design and manufacturing of cars division and they have a financial services division. Significant revenues and profits are realized in…

    • 1771 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Ford Pick Up History
    • 860 Words
    • 4 Pages

    Ford Pick Up History

    Today, Fords are all over the road, big and small, gas and deisel, of every generations from the past 5 or so generations. Seeing these old Ford pickups on the road proves that no matter the amount of hatred towards Ford from some people, they are very reliable. Not only that, but they come in a very wide variety to fit the customer’s needs and/or wants. Thanks to just a spark of creativity and “outside of the box” thinking, Henry Ford made all this possible since 1903 and for the years to…

    • 860 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    What Role Does Henry Ford Play In History And America's Economy
    • 333 Words
    • 2 Pages

    What Role Does Henry Ford Play In History And America's Economy

    Ford has strived to meet the demands of the world for the perfect vehicle to fit their needs. Ford has proven that they are truly innovative leaders. Ford Motor Company has fought their way up through the automobile industry from the great depression to the almost collapse of the automobile industry. Henry Ford and Ford Motor Company have played a vital role in history and America’s economy. They have managed to build a company based on value, customers, and tradition that is still going strong. Ford has made their supply chain a critical aspect of their company by promoting long-term relationships with their suppliers and seek alignment with them on sustainability-related issues such as human rights, working conditions and environmental responsibility.…

    • 333 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Cost/Benefit Analsis of Ford Pinto
    • 298 Words
    • 2 Pages

    Cost/Benefit Analsis of Ford Pinto

    Ford Motor Company is a worldwide leader in automotive and financial products and services. Our mission is to improve continually our products and services to meet our customers' needs, allowing us to prosper as business and to provide a reasonable return for our stockholders, the owners of our…

    • 298 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Ford Motor Company Elasticity/Consumer Behavior and Market Competitiveness
    • 2358 Words
    • 10 Pages

    Ford Motor Company Elasticity/Consumer Behavior and Market Competitiveness

    They are called the “Big Three” of the automotive industry; Ford, General Motors, and Chrysler. While GM and Chrysler flounder financially, Ford continues on a progressively successful road. This is based on smart managerial decision making processes and creative marketing techniques. Consumers are voting with their money and in an unstable economy, Ford has quickly become the vehicle of the people, while the other two fight to survive. Ford has decoded the key of elasticity and consumer behavior to again become a formidable competitor in the automobile industry. Ford’s characteristics of reliability, fuel economy, and “world class dependability” have made it easy for consumers to choose Ford (Valdes-Depena 2010). Ford’s strategic decision making has increased…

    • 2358 Words
    • 10 Pages
    Best Essays
    Read More
  • Good Essays

    Ford: Strengths, Weaknesses, Opportunities, Threats
    • 782 Words
    • 4 Pages

    Ford: Strengths, Weaknesses, Opportunities, Threats

    Stability and Predictability: The Ford Motor Company was founded in 1903 and has been serving the world’s consumers with quality automobiles for decades, and will not be going away any time soon…

    • 782 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    History of Ford Motor Company
    • 4903 Words
    • 20 Pages

    History of Ford Motor Company

    The Model T, also known as the Tin Lizzie, was a very popular model for several reasons, including the rock-bottom price of $850, low fuel consumption, large engine size, and a top speed of 40 mph. 15 million Model T's were produced over the next 18 years and was considered the hallmark American vehicle. Ford rapidly increased production over the next several years, despite a major recall of the first million cars in 1922. During their continued production expansion, Ford began selling overseas in Great Britain, France, and Germany. The company realized continual innovation was a necessity to avoid product stagnation, notably with their only car color being black. As a result, in 1927, Ford stopped production of the Model T and worked on creating more innovative products that would move both the company and the industry forward.…

    • 4903 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mustangs
    • 2885 Words
    • 12 Pages

    Mustangs

    In today’s world, “a mere 8 percent of households do not own cars” (Exum). Most people not only own a car, but many people also have a favorite car or car company. Most of these companies are located in Asia and other foreign countries throughout the world, but there are still a few automotive businesses that remain in the United States. One of the most well known of those companies is Ford. Its excellent reputation can be credited mostly to its greatest creation, the Mustang. This high-speed car has been a favorite of Americans for years because it has adapted to our society’s changes and has helped the U.S. car industry through many hard times. The Mustang has changed and improved mechanically in many ways throughout the years of its existence. A deeper look into its history shows that the Mustang has paralleled U.S. history and society’s evolving desires for American muscle.…

    • 2885 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Automotive Industry Financial Analysis
    • 5420 Words
    • 22 Pages

    Automotive Industry Financial Analysis

    The two largest automakers in the world want to maintain their status as the top two. GM and Ford have been around for over one hundred years making automobiles for everyone to enjoy. During these recessionary times it will be very hard for these two companies to survive.…

    • 5420 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    External marketing environment factors
    • 1018 Words
    • 5 Pages

    External marketing environment factors

    In order to sustain amongst the competition, Ford industry should keep in mind the following product strategies. This would help in order to redesign or re consider the entire product line of Ford.…

    • 1018 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case Analysis Ford Motor Company

    • 5771 Words
    • 20 Pages

    Case Analysis Ford Motor Company

    Ford Motor Company is one of the largest multinational automaker in the world and part of the Detroit Big Three, along with GM and Chrysler. Since its inception in June 16, 1903, Ford has gone through many ups and downs. Competition from domestic and international manufacturers, globalization, advancements of technology and the great economic downturn in 2007-2008 meant that Ford had to rethink several of its strategic decisions if it had to survive in the marketplace.…

    • 5771 Words
    • 20 Pages
    Powerful Essays
    Read More

Related Topics