Ford Mustang Advertising Essay

For over 50 years the Ford Mustang has been a symbol of American Freedom. The Ford Mustang was presented to the public as a muscle car that anyone could afford. Featured here are two versions of mustang commercials: one featured in 1965, during the mustang’s infancy, and the other is a more recent advertisement of a 2015 Mustang. Both of these advertisements feature the mustang as well as a woman. Though similar in their design, the advertisements do have a few notable differences in the way they present the car. These advertisements persuade buyers to purchase these cars by appealing to the need for sex, aesthetic sensation, and to satisfy curiosity.
In the 1965 commercial, Ford features a white car and a female model. The color of both the car and the clothes of the models in the back are white. This is possibly because the color is be associated with “new” and “clean.” The color of the car changes from white in 1965 to red in 2015. Red is a more physiologically exciting color which can provoke such emotions as attraction or lust. The color red can also be associated with speed or aggression (Sevinc). The model in the 1965
This is more evident in the 2015 advertisement because the marketing teams decided to use the color red and have the model dressed in more revealing clothing. In 1965, the car style was more squared and simple. In the 2015 Mustang, the body is more rounded, having complex shapes and smoother lines. The position that the car is photographed in is also significant. Instead of a side view like in the 1965 advertisement, the 2015 Mustang is portrayed at and angle showing more of the intimidating front and featuring the glowing blue headlights. By making the Model more physically attractive, the viewers make the connection that by buying this car it is possible to get a girl like the model. The attractive model also makes the car seem more