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Ford Strategic Management

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Ford Strategic Management
COLLEGE OF TECHNOLOGY
LONDON
STRATEGIC MANAGEMENT
FORD MOTORS STRATEGIC ANALYSIS
Lecturer: Dr. John W Lang

SUBMITTED BY ALWYN VARGHESE STUDENT.ID:-095945-87 UWL ID:-29002367

UNIVERSITY OF WALES LAMPETER

Table of Contents

1. Executive Summary.......................................................................................................3 2. Introduction……………………………………………………………………...........3 3.1 Reasons behind the acquisitions of Jaguar and land rover by Ford..............................4 3.2 Reasons behind the sale of Ford jaguar and land rover group and UK .......................6 3.3 Current strategies of Ford motors.................................................................................7 3.4 Ford motors generic strategies ....................................................................................9 3.5 Analysis using five forces ..........................................................................................11 4 Market analysis of Ford motors..................................................................................13 5. Recommendation..........................................................................................................16 6. Appendix ......................................................................................................................16 7. References ....................................................................................................................22

EXECUTIVE SUMMARY
Ford motors, one of the most leading automobile industries in the world. Missions and goals of the company made them excel into the automobile sector. Strategies and decisions made by ford motors brought them in front of the many leading
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