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Fordism, Post-Fordism and the Flexible System of Production

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Fordism, Post-Fordism and the Flexible System of Production
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Other Free Encyclopedias » Science Encyclopedia » Science & Philosophy: Condensation to Cosh » Consumerism - Consumerism And Mass Production, Consumerism And Post-fordism, Soap, The Politics Of Consumerism
Consumerism - Consumerism And Post-fordism

soap particular class world fordist consumption market mass
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Financial Software ,Retail Software www.Accpac.co.za/ The term post-Fordist has been used to describe the shift from an economy based on mass production and mass consumption of identical goods to one distinguished by "flexible specialization." Production is specialized through the use of technology. The post-Fordist labor force is multiskilled and global, which has eroded the class consciousness of Fordist labor movements. Importantly, consumption has become specialized as well. No longer is there one product designed for the mass of consumers. Instead, products are target marketed to particular niches, using demographics, psychographics, and other marketing techniques. At this point, style becomes the major method of differentiating products. Advertisers encourage consumer desire to become more volatile and individualized. Products are not marketed by extolling their utilitarian value but by proving to the consumer how he or she can use them to display a particular identity to the world. The development of a post-Fordist economy is difficult to pinpoint, though scholars suggest that the 1970s in the industrial West was a turning point. Even within one economy, such as the United
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