Foreign Direct Investment, Mondelez Foods Into Uk

Present a thorough analysis and explanation of one recent example of foreign direct investment in a UK region of your choosing

Present a thorough analysis and explanation of one recent example of foreign direct investment in a UK region of your choosing

Word count: 1993 By Alessio Migali
Francis Gray 20014642

Contents

Foreign direct investment 3

Kraft & Cadbury 3

Motives 4

Role of Cadbury UK 5

Entry Mode 6

Location 7

The Eclectic Paradigm 8

Conclusion 8

Notes 9

Appendix 11

Bibliography 17

Foreign direct investment
Foreign direct investment can be defined as; ‘investment that adds to, deducts from or acquires a lasting interest in an enterprise operating in an economy arising from outside the country, in order to have an effective voice in the