Foreign Lit
FOREIGN LIT.
As the increased demand of mobile communication, there has been an increasing research stream in the current literature addressing various issues related to mobile communication
(m-communication) and mobile commerce (m-commerce) (Barnes and Corbitt, 2003;
Siau and Shen, 2003; Scornavacca and Barnes, 2004; Laukkanen and Lauronen, 2005).
Some recent examples include: an overview of the mobile communication industry for its global trend in the 21st Century by addressing all related hot topics such as mobile market, mobile applications and m-commerce (Kumar, 2004). Specifically,
Kumar (2004) explored the competitive landscape of the mobile phone market based on competing protocols or standards, airtime carriers and handset providers, and the key characteristics of US mobile market with both European and Asian markets.
Massoud and Gupta (2003) investigate the consumer perception and attitude toward mobile communication through a consumer survey. Arguing that successful solutions to e-commerce may not simply translate into successful solutions to m-commerce, this paper is an attempt to identify key factors for successful m-commerce solutions.
Following the trend, Wen and Mahatanankoon (2004) describe a study on m-commerce operation modes and applications for both consumers and industries; while Chan and
Chen (2003) focus on the usage pattern of web-based support system for mobile phone purchasing and reveal five important factors for mobile phone purchasing decision: the quality of signal transmission, product shape and colour choice, the size and weight, price along with associated service fees, and ease of use. They conclude that a good we-based support system can enhance the quality of phone service to customers and thus become an attractive lure in mobile phone purchasing selection.
Regarding the consumer purchasing behaviour of a mobile phone, in addition to traditional marketing claim that a consumer’s
As the increased demand of mobile communication, there has been an increasing research stream in the current literature addressing various issues related to mobile communication
(m-communication) and mobile commerce (m-commerce) (Barnes and Corbitt, 2003;
Siau and Shen, 2003; Scornavacca and Barnes, 2004; Laukkanen and Lauronen, 2005).
Some recent examples include: an overview of the mobile communication industry for its global trend in the 21st Century by addressing all related hot topics such as mobile market, mobile applications and m-commerce (Kumar, 2004). Specifically,
Kumar (2004) explored the competitive landscape of the mobile phone market based on competing protocols or standards, airtime carriers and handset providers, and the key characteristics of US mobile market with both European and Asian markets.
Massoud and Gupta (2003) investigate the consumer perception and attitude toward mobile communication through a consumer survey. Arguing that successful solutions to e-commerce may not simply translate into successful solutions to m-commerce, this paper is an attempt to identify key factors for successful m-commerce solutions.
Following the trend, Wen and Mahatanankoon (2004) describe a study on m-commerce operation modes and applications for both consumers and industries; while Chan and
Chen (2003) focus on the usage pattern of web-based support system for mobile phone purchasing and reveal five important factors for mobile phone purchasing decision: the quality of signal transmission, product shape and colour choice, the size and weight, price along with associated service fees, and ease of use. They conclude that a good we-based support system can enhance the quality of phone service to customers and thus become an attractive lure in mobile phone purchasing selection.
Regarding the consumer purchasing behaviour of a mobile phone, in addition to traditional marketing claim that a consumer’s
References: Barnes, S.J. and Corbitt, B. (2003) ‘Mobile banking: concept and potential’, International Journal of Mobile Communications, Vol Siau, K. and Shen, Z. (2003) ‘Mobile communications and mobile services’, International Journal of Mobile Communications, Vol Scornavacca, E. and Barnes, S.J. (2004) ‘M-banking services in Japan: a strategic perspective’, International Journal of Mobile Communications, Vol Laukkanen, T. and Lauronen, J. (2005) ‘Consumer value creation in mobile banking services’, International Journal of Mobile Communications, Vol Kumar, S. (2004) ‘Mobile communication: global trends in the 21st century’, International Journal of Mobile Communications, Vol Massoud, S. and Gupta, O. K. (2003) ‘Consumer perception and attitude toward mobile communication’, International Journal of Mobile Communications, Vol Wen, H.J. and Mahatanankoon, P. (2004) ‘M-commerce operation modes and applications’, International Journal of Electronic Business, Vol Chan, C.L. and Chen, C.L. (2003) ‘Usage pattern of web-based system for mobile phone purchasing’, International Journal of Services Technology and Management, Vol Moschis, G.P. (1976) ‘Social comparison and informal group influence’, Journal of Marketing Research, Vol Kendall, P. (1997) ‘Japan’s consumers sign for cellular at high rate’, Responsible Conduct of Research (RCR), Vol Scouras, I. (1995) ‘Tough ‘96 for cellular’, Electronic Buyers’ News, Vol. 983, p.3. Palenchar, J. (2004) ‘Multipurpose cellphones keep replacement cycle spinning’, TWICE: This Week in Consumer Electronics, Vol Robertson, J. (2001) ‘China to exceed US in cell phone ownership this year’, Electronic Buyer News, June 18, pp.3, 80. Bearden, W.O. and Etzel, M.J. (1982) ‘Reference group influence on product and brand purchase decisions’, Journal of Consumer Research, Vol Bourne, F.S. (1957) ‘Group influence in marketing and public relations’, in Likert, R. and Hayes, S.P Luna, L. (2002) ‘The latest in fast fashion’, Wireless Review, Vol. 19, No. 12, p.10. Zhou, L. and Hui, M.K. (2003) ‘Symbolic value of foreign products in the people’s Republic of China’, Journal of International Marketing, Vol