Honda Motor Company Ltd., very few people in modern society are unfamiliar with the name. Today, Honda has given society everything from cars, trucks, generators and motorcycles. But of all these, it is the motorcycle that built the framework for Honda's success and boosted the small Japanese manufacturer into a global phenomenon. Honda is a Japanese based company which is well known for its cars and motorcycles. It is the 2nd largest automaker in Japan and the 5th largest automaker in the world. Honda is world renowned for innovative ideas and engineering excellence. Its most well known cars are the Civic and Accord. In the west, Honda currently stands as one of the leading automakers. It has reputation and style. Companies like Honda aim to provide luxury and performance above everything. Nevertheless, there are various internal and external factors that have a significant influence on how the company does business.
History/Background
Soichiro Honda, founder of Honda Motor Co. Ltd., started out as an apprentice for Art Shokai, one of Tokyo’s top automobile repair workshops. His impressive performance and dedication earned him the privilege of opening his own Art Shokai shop in Hamamatsu, Japan. In 1946 the shop was converted into the Honda Technical Research Institute. That same year, Soichiro Honda launched his first creation, a bicycle powered by a supporting engine. Two years later, the location officially became known as the Honda Motor Company Ltd. Initially, the corporation was capitalized at approximately ¥1 million with only 34 employees, Soichiro Honda included. The company’s primary focus was on developing and manufacturing motorcycles. In 1958, Soichiro Honda released the Super Cub motorcycle in Japan. After just seven years, Honda had established itself as a leading manufacturer in the Japanese motorcycle industry. In 1959, Honda decided to branch out to the overseas market. That same year Honda opened his first dealership in