Formulation of the Philippine National Tourism Development Plan 2011-2016
Table of Contents
1 Introduction - 1 -
2 Destination Development Principles - 1 -
3 Destination & Product Development Framework - 2 -
3.1 Proposed Destination & Product Development Framework - 2 -
3.1.1 Destination Framework - 2 -
3.2 Prioritizing Tourism Interventions in the SCDs - 6 -
3.2.1 Northern Philippines - 7 -
3.2.2 Central Philippines - 7 -
3.2.3 Southern Philippines - 8 -
3.2.4 Implications For Setting Development Priorities - 8 -
Introduction
Although previous tourism plans had tried to focus destination development and marketing on a few selected priority tourism destinations, these have generally been unsuccessful and slow to develop, while leaving many stakeholders largely excluded. As a result, the destination and product development and marketing process and related investments that have taken place in the past has generally been organic rather than planned, as is amply illustrated by the ad hoc, unplanned, poorly managed, and underfunded approach that has defined the way in which Philippine tourist destinations have evolved.
Given the above situation, the purpose of this paper, is to set out a logical framework to guide the DOT and LGUs in the planning, development and regulation of tourism; help other national government agencies to converge their investments in infrastructure, human resource development and capacity building; and assist the private sector in determining the location of viable tourism investments.
Destination Development Principles
A key discussion point in the regional stakeholder consultations was the need to have a logical framework for destination development going forward that would provide the stage on which the NTDP strategic directions and their related programs and projects could be implemented in order to achieve the NTDP’s overall goal, vision, and targets between 2011 and 2016. The principles adopted by the stakeholders in defining the logical destination framework were:
the destination
1 Introduction - 1 -
2 Destination Development Principles - 1 -
3 Destination & Product Development Framework - 2 -
3.1 Proposed Destination & Product Development Framework - 2 -
3.1.1 Destination Framework - 2 -
3.2 Prioritizing Tourism Interventions in the SCDs - 6 -
3.2.1 Northern Philippines - 7 -
3.2.2 Central Philippines - 7 -
3.2.3 Southern Philippines - 8 -
3.2.4 Implications For Setting Development Priorities - 8 -
Introduction
Although previous tourism plans had tried to focus destination development and marketing on a few selected priority tourism destinations, these have generally been unsuccessful and slow to develop, while leaving many stakeholders largely excluded. As a result, the destination and product development and marketing process and related investments that have taken place in the past has generally been organic rather than planned, as is amply illustrated by the ad hoc, unplanned, poorly managed, and underfunded approach that has defined the way in which Philippine tourist destinations have evolved.
Given the above situation, the purpose of this paper, is to set out a logical framework to guide the DOT and LGUs in the planning, development and regulation of tourism; help other national government agencies to converge their investments in infrastructure, human resource development and capacity building; and assist the private sector in determining the location of viable tourism investments.
Destination Development Principles
A key discussion point in the regional stakeholder consultations was the need to have a logical framework for destination development going forward that would provide the stage on which the NTDP strategic directions and their related programs and projects could be implemented in order to achieve the NTDP’s overall goal, vision, and targets between 2011 and 2016. The principles adopted by the stakeholders in defining the logical destination framework were:
the destination