Foundations of Management Assignment
FOUNDATION OF MANAGEMENT ASSIGNMENT
"A Strategic Review"
Case: Lannet Communications, Greek Telecommunications Company
Name: Yannis Ghikas Student I.D. No: 2079778 (IACY)
Date: 11/03/2005
Word Count: 4.713
1. INTRODUCTION 3
THE CASE 3
2. VMOST ANALYSIS/STAKEHOLDERS 4
2.1 VMOST ANALYSIS 4
2.2 STAKEHOLDERS ANALYSIS 4
3. EXTERNAL ANALYSIS 5
3.1 PEST ANALYSIS 6
3.2 LIFE CYCLE ANALYSIS 7
3.3 THE MAJOR COMPETITORS 8
3.4 PORTER 'S 5 FORCES MODEL 9
4. INTERNAL ANALYSIS 11
4.1 VALUE CHAIN 11
4.2 MC KINSEY 7S MODEL 15
4.3 FINANCIAL PERFORMANCE 16
4.4 DISTINCTIVE CAPABILITIES, UNIQUE ASSETS AND RESOURCES 17
5. SWOT ANALYSIS AND CONCLUSIONS 17
5.1 SWOT ANALYSIS DISCUSSION 17
5.2 CONCLUSIONS 20
6. OPTIONS AND RECOMMENDATIONS 20
7. REFERENCES/BIBLIOGRAPHY 22
8. APPENDICES 24
APPENDIX 1: VMOST 24
APPENDIX 2: STAKEHOLDERS ANALYSIS 25
APPENDIX 3: PEST ANALYSIS 28
1. INTRODUCTION
This assignment attempts to examine the competitive standing of Lannet Communications, a Greek telecommunications services provider. In doing so we are going to examine the external and internal environment of the organization, by using business models that will help us conduct a SWOT analysis and evaluate Lannet 's VMOST in order to reach some conclusions concerning the organization 's strategic position. A brief description of the company is given below.
THE CASE
Lannet Communications, who was established in 1999, is a subsidiary of the KLONATEX business group and a member of the Athens Stock exchange in the telecommunications sector. The deregulation of the Telecommunications market in Greece which was initiated on January 2001, has given the option to both residential and corporate customers to choose between Telecom Operators. Lannet Communications was the first Greek company that materialized its interconnection with the public National Telecom Carrier (OTE) in November 2001 and ever since is aiming at capturing leading market share in
"A Strategic Review"
Case: Lannet Communications, Greek Telecommunications Company
Name: Yannis Ghikas Student I.D. No: 2079778 (IACY)
Date: 11/03/2005
Word Count: 4.713
1. INTRODUCTION 3
THE CASE 3
2. VMOST ANALYSIS/STAKEHOLDERS 4
2.1 VMOST ANALYSIS 4
2.2 STAKEHOLDERS ANALYSIS 4
3. EXTERNAL ANALYSIS 5
3.1 PEST ANALYSIS 6
3.2 LIFE CYCLE ANALYSIS 7
3.3 THE MAJOR COMPETITORS 8
3.4 PORTER 'S 5 FORCES MODEL 9
4. INTERNAL ANALYSIS 11
4.1 VALUE CHAIN 11
4.2 MC KINSEY 7S MODEL 15
4.3 FINANCIAL PERFORMANCE 16
4.4 DISTINCTIVE CAPABILITIES, UNIQUE ASSETS AND RESOURCES 17
5. SWOT ANALYSIS AND CONCLUSIONS 17
5.1 SWOT ANALYSIS DISCUSSION 17
5.2 CONCLUSIONS 20
6. OPTIONS AND RECOMMENDATIONS 20
7. REFERENCES/BIBLIOGRAPHY 22
8. APPENDICES 24
APPENDIX 1: VMOST 24
APPENDIX 2: STAKEHOLDERS ANALYSIS 25
APPENDIX 3: PEST ANALYSIS 28
1. INTRODUCTION
This assignment attempts to examine the competitive standing of Lannet Communications, a Greek telecommunications services provider. In doing so we are going to examine the external and internal environment of the organization, by using business models that will help us conduct a SWOT analysis and evaluate Lannet 's VMOST in order to reach some conclusions concerning the organization 's strategic position. A brief description of the company is given below.
THE CASE
Lannet Communications, who was established in 1999, is a subsidiary of the KLONATEX business group and a member of the Athens Stock exchange in the telecommunications sector. The deregulation of the Telecommunications market in Greece which was initiated on January 2001, has given the option to both residential and corporate customers to choose between Telecom Operators. Lannet Communications was the first Greek company that materialized its interconnection with the public National Telecom Carrier (OTE) in November 2001 and ever since is aiming at capturing leading market share in
References: BIBLIOGRAPHY Lannet Communications Annual Report, Market Share, 2003 Lannet Communications Annual Report, Market Share, 2004 Johnson, G & Scholes, K (2001) Exploring Corporate Strategy, 6th edition, Prentice Hall Porter, M E (1980) Competitive Strategy: techniques for analyzing industries and competitors, The Free Press Porter, M E (1985) Competitive Advantage: Creating and Sustaining Superior Performances, The Free Press Grant, R (2002) Contemporary Strategy Analysis, Blackwell Turner, I (1997) The myth of the core competence, Manager Update, vol 8, no 4 Lannet Communications Company Profile, 2004 Peters, T J & Waterman, R H (1982), In Search of Excellence, Harper Row