Four Functions of Management in Danone Group
Contents
Introduction 2
Content 3 I. Four functions of management in Danone Group 3 1. Definition 3 2. Company profile 5 3. Management in Danone Group 6 II. Internal and external factors affecting four functions of management 7 1. Globalization 7 2. Technology 9 3. Innovation 10 4. Diversity 10 5. Ethics 11
Conclusion 13
References 14
Introduction
When we look at a big and profitable company, we often wonder what its secret of success is. According to many business experts, a successful company always needs a strong management team that can manage and lead it through obstacles and challenges in the fierce competition. Management is a vital part of an organization. It helps the organization to focus on its objectives and mission statements. It also does a lot of help in developing the right strategy for the staff to follow. With the four functions: planning, organizing, influencing, and controlling, management can include all the business activities of a company.
Danone Group, the world’s leading manufacturer in fresh dairy products, is proud to say that thanks to its great management board and teams, the company can achieve a strong and rapid development. In 2010, the group has expanded its business scale to the emerging markets. In spite of the difficulties when entering the new markets, Danone has gained some significantly positive signals, and it was as the result of all efforts from the managers, from low to top level.
This assignment is designed to discuss about the internal and external factors of the management functions in Danone Group. Firstly, it will define the management function terms: planning, organizing, influencing, and controlling. It also gives some information about Danone Group for an easy understanding of the context. Secondly, the factors, including globalization, technology, innovation, diversity, and ethics will be demonstrated. The assignment also analyzes the major effects that
Introduction 2
Content 3 I. Four functions of management in Danone Group 3 1. Definition 3 2. Company profile 5 3. Management in Danone Group 6 II. Internal and external factors affecting four functions of management 7 1. Globalization 7 2. Technology 9 3. Innovation 10 4. Diversity 10 5. Ethics 11
Conclusion 13
References 14
Introduction
When we look at a big and profitable company, we often wonder what its secret of success is. According to many business experts, a successful company always needs a strong management team that can manage and lead it through obstacles and challenges in the fierce competition. Management is a vital part of an organization. It helps the organization to focus on its objectives and mission statements. It also does a lot of help in developing the right strategy for the staff to follow. With the four functions: planning, organizing, influencing, and controlling, management can include all the business activities of a company.
Danone Group, the world’s leading manufacturer in fresh dairy products, is proud to say that thanks to its great management board and teams, the company can achieve a strong and rapid development. In 2010, the group has expanded its business scale to the emerging markets. In spite of the difficulties when entering the new markets, Danone has gained some significantly positive signals, and it was as the result of all efforts from the managers, from low to top level.
This assignment is designed to discuss about the internal and external factors of the management functions in Danone Group. Firstly, it will define the management function terms: planning, organizing, influencing, and controlling. It also gives some information about Danone Group for an easy understanding of the context. Secondly, the factors, including globalization, technology, innovation, diversity, and ethics will be demonstrated. The assignment also analyzes the major effects that
References: Britt, D. (2007, September 17). Impact of globalization in creating sustainable competitive advantage. Retrieved January 16, 2012, from Suppy Demand Chain Executive: http://www.sdcexec.com/article/10289694/impact-of-globalization-in-creating-sustainable-competitive-advantage Danone Group. (2010a). 2010 Annual Report. Paris: Danone Group. Danone Group. (2010b). Danone and the disabled in France. Retrieved January 16, 2012, from Danone Group Website: http://www.danone.com/en/danone-&-the-disabled/danone-&-the-disabled-in-france.html Jones, G. R., George, J. M., & Hill, C. W. (2000). Contemporary management. The McGraw-Hill Companies, Inc. Mondy, R. W., & Premeaux, S. R. (1995). Management: concepts, practices and skills. New Jersey: Prentice Hall, Inc. Urabe, K., Child, J., & Kagono, T. (1988). Innovation and management: International comparisons. Berlin: Walter de Gruyter Co. Wild, J. J., Wild, K. L., & Han, J. C. (2010). International Business: The challenges of globalization. New Jersey: Prentice Hall, Inc.