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Four Season Hotel Analysis

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Four Season Hotel Analysis
Amy Huboi
TIP-Four Seasons Resorts and Hotels

The company that I have chosen for the theory in practice report is the Four Seasons Resorts and Hotels. The company is dually listed on the New York Stock Exchange under the ticker symbol FS and it is listed on the Toronto Stock Exchange under the ticker symbol FSH. The company originated in Toronto, Canada over forty years ago when owner and CEO, Isadore Sharp, opened up the first Four Seasons hotel. His concept was to create a chain of luxury hotels that offered excellence in service and amenities. The hotel currently has sixty-four properties in twenty-nine countries. The majority of properties are held under the Four Seasons and Regent hotel brands. The company has also established branded share ownership properties and private residences. My personal interest in this company is a result of my husband’s employment at the Four Seasons Aviara over the last nine years. I have seen first hand how this company takes immense pride in their staff and their well-being. The company also has extensive training for employees and provides many benefits, such as promotions and management training programs. The company has been extremely successful throughout the years because of their strong focus on specific market segments and their needs. The company has utilized successful strategies, which have aided in their financial success and stability when other competitors have failed or taken a loss.

Chapter 1

Mission Statement and Values

The Four Season’s has created a mission and values statement that encompasses the company’s goals, beliefs and principles. The mission statement has been developed to serve as a starting point for the company’s overall business strategy. It is also meant to be a source of guidance for Four Season’s employees. Their mission statement incorporates four important attributes of the company; “who we are,” “what we believe,” “how we behave,” and “how we succeed[1].” The



Cited: AAA Five Diamond Award. 2004. www.ouraaa.com Four Seasons Annual Report Four Seasons EmPact. 2004. Karl Huboi’s Employee Handbook. “Four Seasons Receives Top Billing by Readers of Andrew Harper’s Report Rank as Best City Hotel in the U.S. and Abroad Plus Best Hotel in 10 Major Cities.” PR Newswire. (September 9, 2003). www.factiva.com. Four Seasons Resort Maldives at Kura Huraa. 2004. www.fourseasons.com. Garrahan, Matthew. “A New Spring for Four Seasons.” Financial Times. (November 26, 2004). www.factiva.com Hill W Hoover’s Company Profiles. Four Seasons Hotels Inc. (November 14, 2004). www.factiva.com. Huboi, Karl. Interview with Four Seasons Employee. (December 1, 2004) Warson, Albert ----------------------- [1] Four Seasons Annual Report, (2003), p [4] Four Seasons Annual Report, p. 6 [5] Karl Huboi , Interview with Four Seasons Employee, (December 1, 2004) [8] Albert Warson, “Hotels are Hot,” Mortgage Banking 65, (October 1, 2004), www.factiva.com. [10] Charles W. L. Hill and Gareth R. Jones, Strategic Management Theory: An Integrated Approach (Boston: Houghton Mifflin Company, 2004), p. 86 [11] Karl Huboi [14] “Four Seasons Receives Top Billings by Readers of Andrew Harper’s Report Rank as Best City Hotel in the U.S. and Abroad Plus Best Hotel in 10 Major Cities,” PR Newswire (September 9, 2003), www.factiva.com. [21] Matthew Garrahan, “A New Spring for Four Seasons,” Financial Times (November 26, 2004), www.factiva.com. [26] Matthew Garrahan [27] AAA Five Diamond Award, (2004), www.ouraaa.com.

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