Preview

Four Seasons Case Study

Powerful Essays
Open Document
Open Document
3550 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Four Seasons Case Study
Four Seasons

Four Seasons Hotels and Resorts
Activities
Four Seasons is a Canadian-based company that manages an international portfolio of luxury five-star hotels and resorts.
The brand which has become a byword for comfort and service started out with a modest motel in Toronto.
The turning point came 10 years later in 1970, when the group opened its first overseas hotel in London.
The success of this hotel set the future course for the company. It prompted a shift in focus towards medium-sized properties of exceptional quality offering personalised service around the clock.
In the early 1990s, a second shift in focus saw Four Seasons start to move from hotel ownership towards management contracts.
The group has three main business divisions: • Four Seasons Hotels and Resorts: five-star hotels in major city centres and resort destinations • Four Seasons Residential Properties: luxury serviced homes • Four Seasons Residence Clubs: luxury timeshare properties

Company Perspectives:

We have chosen to specialize within the hospitality industry, by offering only experiences of exceptional quality. Our objective is to be recognized as the company that manages the fines hotels, resorts and resort clubs wherever we locate. We create properties of enduring value using superior design and finishes, and support them with a deeply instilled ethic of personal service. Doing so allows Four Seasons to satisfy the needs and tastes of our discriminating customers, and to maintain our position as the world's premiere luxury hospitality company.

History
Four Seasons Hotels Inc. is one of the world's leading hotel management companies specializing in luxury and resort properties. The company manages over 40 hotels and resorts in North America, Europe, Asia, the Middle East, Australia and the Caribbean, with an additional approximately 20 more under construction as of 1998. The company owns its own hotels, principally under the Four Seasons and Regent

You May Also Find These Documents Helpful

  • Satisfactory Essays

    New Wood Inc

    • 328 Words
    • 2 Pages

    GR Hotels Mission is to provide clean, comfortable rooms, good quality services to business and pleasure travelers in Toronto and Montreal at competitive prices. The Vision is to be the hotels of choice for travelers in Canadian cities. The Goals are to increase occupancy rates, focus on business travellers and provide at least a 15% after tax return on any proposed investment. Operating profit for the banks must be at least 11% of revenue per year. We need to improve occupancy rates and attract more business travelers to GR Hotels given the funding and profitability constraints.…

    • 328 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Tomb Farmer's Diction

    • 61 Words
    • 1 Page

    As the author describes this imagery, he has a negative tone. Words such as "darkness", "windows tightly shut", and "no sound" makes the author's tone negative. This quote is describing the homes as an unhappy place and compares it to the chamber a tomb-world. Every home is individual and separate from each other. This is showing judgmental on the American Society.…

    • 61 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    Four seasons case study

    • 2092 Words
    • 9 Pages

    Since the attacks of September 11th occurred in the United States, there has been a level of social, environmental, and political unrest. This unrest is not only among individuals, but also among businesses worldwide and Four Seasons is not excluded from that list. Most of the scrutiny that is felt is directed at countries and more specifically groups of the Middle East that seemed to be involved with, or to be blamed for the disturbances of September 11th. The case study clearly points out that political unrest between the Middle East and the United States could play a huge role in determining the expansion and over all success of that area (or lack there of).…

    • 2092 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Four Seasons Case Study

    • 882 Words
    • 3 Pages

    A unique opportunity was given to the Four Seasons Hotel and Resorts when the F.S. George V was in need of a new management team. The F.S. George V (George V) was one of only 6 palatial and historical hotels in Paris, France. Although they have operated many international resorts, the management team of the Four Season knew that the George V would present challenges unlike others they have encountered. To face these challenges, they encouraged Didier Le Calvez to return to France after 25 years and become the general manager. However hesitant, Le Calvez understood the ‘French way’ and set out in a pragmatic fashion to lead the George V through the revolutionary change that was to occur.…

    • 882 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Rosewood Hotels & Resorts

    • 1740 Words
    • 7 Pages

    Rosewood Hotels & Resorts 2 Rosewood Hotels & Resorts is a collection of unique, one-of-a-kind luxury properties that are individually branded with the purpose of capturing what is unique about a given location. This strategy has been successful but now management believes that branding the hotels as a collective will increase customer visits between properties. Question #1- Why is Rosewood considering a new branding strategy? In your answer consider the characteristics of the company, its competitive environment, customer base and its current marketing/branding strategy. Rosewood Hotels is considering a new branding strategy to increase its revenue. They recognize that the even subtle increases in customer lifetime value (CLV) can mean significant increases in the bottom line. They also realize that an investment in retaining a customer to increase the CLV is more cost effective than attracting new customers due to the long term benefits. Management believes that moving from marketing the properties individually to corporate branding will increase customer repeat visits between hotels and that will consequently increase revenue by increasing CLV. This individual “brand positioning substantially limits our market,” as chairman of the board Maritz states, “I think we are underestimating the power of corporate brands, such as the Four Seasons, as status symbols. At this time, we are after only a subset of the luxury market-the sophisticated customers who value the distinctive, exclusive „collection hotel‟ when in fact the vast majority of the luxury market seem to value the corporate-branded version of luxury” (Dev & Stroock, 2007, p. 3). Currently Rosewood customers don‟t realize that they own other luxury hotels, consequently the corporation is unable to capitalize on the exceptional experience that their customers are having. This lack of education is resulting in…

    • 1740 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Hilton Case Study

    • 5665 Words
    • 23 Pages

    With more than 3,600 hotels in 81 countries, their trusted portfolio of hotel brands includes the Waldorf Astoria, Conrad, Hilton Hotels & Resorts, Doubletree, Embassy Suites, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton…

    • 5665 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    Hots: Net Income and Hotel

    • 4548 Words
    • 19 Pages

    According to the business mix and customer profile (HOTS, 2012b), the majority of hotel customers are business travellers during weekdays and leisure family guests at weekends. The key market segmentation was divided based on the demand of the hotel guests, which is shown as corporate market, leisure market, tour market, conference market and event market. In the future, Crystal Hotel is planning to develop as a 4-star property that will guide the decision-making in following years.…

    • 4548 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    On the Hyatt’s website “About Us”, Hyatt Hotels Corp. reports that it manages, franchises, owns and develops Hyatt-branded hotels, resorts, and residential and vacation ownership properties worldwide. The company’s full service hotels operate under five brands, including Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency and Hyatt. As of December 31, 2010, the company’s worldwide portfolio consists of 453 Hyatt-branded properties with 177 managed properties; 132 franchised properties; 90 owned and 6 leased properties.”…

    • 497 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Marketing on Radisson

    • 2868 Words
    • 12 Pages

    They are one of the top most global – service hotel companies serving in 73 countries and in almost 420 different locations. Their services are fulfilled with a ‘Yes I can!’ behavior that enables the customers to be fully satisfied during and after their stay.…

    • 2868 Words
    • 12 Pages
    Better Essays
  • Better Essays

    Four Seasons Case Study

    • 2631 Words
    • 11 Pages

    When I was about ten years old I had the pleasure of staying in a Four Seasons hotel in Miami, Florida. My family decided to go down for the week to visit my relatives and just enjoy the beautiful Miami weather. To this day I have never stayed in a superior hotel than that Four Seasons. Every element of that hotel was absolutely stunning and even though you may think it was because I was young that I am saying this, I can assure you the Four Seasons will “wow” you.…

    • 2631 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Hotel ownership – Starwood Hotels & Resorts Worldwide is focused on selling off its owned, leased and consolidated joint venture hotels, often in return for long-term management contracts. Such a strategy has worked well, helping it to endure the economic upheaval and quickly expand its portfolio.Loyalty programme – The Starwood Preferred Guest programme is well-recognised in the travel and tourism industry. It continuously enhances the benefits of its members to boost overall brand…

    • 1190 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Hotel and Dave Collins

    • 581 Words
    • 3 Pages

    H.I.D. Dave Collins, president of H.I.D., sat down at the conference table with his management team members, Karen Setz, Tony Briggs, Dave King, and Art Johnson. H.I.D. owns ten Holiday Inns in Georgia, eight hotels of different types in Canada, and one property in the Caribbean. It also owns two Quality Inns in Georgia. Dave Collins and his managers got together to define their mission and goals and to set strategic plans. As they began their strategic planning session, the consultant they had hired suggested that each describe what he or she wanted for the com-…

    • 581 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    STARWOOD SWOT 05

    • 4562 Words
    • 14 Pages

    Starwood Hotels & Resorts Worldwide, Inc. (Starwood Hotels) is one of the largest hotel and leisure companies in the world. Starwood Hotels, along with its subsidiaries, owns, operates and franchises hotels and resorts. As of June 30 2010, the company operated 1,011 hotels, of which it owned 7%, managed 45% and franchised 48%. In addition, it owned 540 hotels in North America, 254 in Europe, Africa and Middle East, 62 across Latin America and 164 hotels across Asia Pacific. It also owns 22 vacation resorts and residential properties in the US, Mexico, and the Bahamas. It operates its network of hotels and resorts under various leading brands including The Luxury Collection, St. Regis, Sheraton, Four Points, Westin, W Hotels, by Sheraton, Le Meridien, Aloft and Element. The company operations span North America, Europe, Africa, the Middle East, Latin America and Asia Pacific. Starwood Hotels is headquartered at White Plains, New York, the US.…

    • 4562 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Starwood Hotels & Resorts Worldwide Inc. owns, manages and franchises some of the most well-known brands in the hotel industry.…

    • 4234 Words
    • 17 Pages
    Better Essays
  • Satisfactory Essays

    Importance Of Play

    • 134 Words
    • 1 Page

    Play is very important for children of any age. It is especially important for the younger children.…

    • 134 Words
    • 1 Page
    Satisfactory Essays