Preview

Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy”

Powerful Essays
Open Document
Open Document
2694 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy”
The Reasons for the success of Four Seasons in Paris
Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy”

Jun Suk Yang
210193423
INTL1300 Section S
8 pages (excluding title page, appendices, references)

Abstract
This paper is designed for exploring the reasons for the success of Four Seasons Hotels and Resorts in Paris (Four Seasons). Four Seasons Hotels and Resorts is Canadian based international leading operator of midsized luxury hotels. Four Seasons has enabled guests to maximize the value of their time with providing high-quality and truly personalized service. Four Seasons was able to succeed with their unique strategy of dealing with cultural differences, unique corporate culture, and strategy of human resources. In 1961, Isadore Sharp found Four Seasons Hotel in Toronto with his intrinsic architect ability focusing solely on guests, and kept expanding in Toronto. Success in Toronto led him to expand internationally. In 1970, Sharp opened a new Hotel in London, England. Thorough 1980 to 1990, Four Seasons has expanded across the world from Asia to Middle East. In 1999, Four Seasons opened the Four Seasons Hotel George V Paris in France looking forward to serve best quality assistance to satisfy the customers who are traveling to Paris. Four Seasons had to overcome the cultural differences. A senior Four Seasons manager describes “Europe is different from North America, and Paris is very different.” Despite the hardships from cultural differences, Four Seasons prevailed over international competitors. Four Seasons was able to successfully open Four Seasons Hotel George V Paris, and has been successfully maintaining the top quality.

Reasons for the Success of Four Seasons The success of Four Seasons in Paris can be found from their strategy of dealing with the cultural differences in the areas of firm’s structure, staff’s mindset, and the bond between the firm and the staffs. Four Seasons has a structure that allows the firm to have the



References: European Commission. (2010). VAT Rates Applied in the Member States of the European Union. http://ec.europa.eu/taxation_customs/resources/documents/taxation/vat/how_vat_works/rates/vat_rates_en.pdf Hallowell, Roger., Bowen, David., & Knoop, Carin-Isabel (2003) Investopedia. (2010). Financial Concept: Risk/Return tradeoff http://www.investopedia.com/university/concepts/concepts1.asp Leemann, Sarah., & Younes, Elie. (2005). The Dubai Hotel Market.

You May Also Find These Documents Helpful

  • Good Essays

    Video Case Hotel Monaco

    • 677 Words
    • 2 Pages

    The Hotel Monaco achieves their desired organizational effectiveness by being conscience of goal accomplishments, satisfaction of constituencies, and acquisition of necessary resources. The Hotel Monaco claims its three most vital assets are its customers, its employees, and its investors. Their customers’ expectation and satisfaction of the hotel’s top-level of service offerings, and its unmatched customer service, is what keeps them in business and at the top.…

    • 677 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    HADM 3310

    • 5488 Words
    • 21 Pages

    operations; a historical view of the development of the hotel industry; and understanding of the…

    • 5488 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Unit 36 P5

    • 3055 Words
    • 13 Pages

    * The aim of my business is to grow my hotel into Europe. I want to provide the satisfaction of the guests in terms of facilities and services, food and beverages, and related products, at a fair price. I want to provide a positive hotel experience to all our guests.…

    • 3055 Words
    • 13 Pages
    Powerful Essays
  • Best Essays

    [10] “VAT: General Overview,” European Commission: Taxation and Customs Union, 2010, 26 Sept. 2010, Web.…

    • 2204 Words
    • 9 Pages
    Best Essays
  • Good Essays

    "The Other Paris" is a heart breaking spectacle, immense in intellectual and political scope and emotional reach. People by crooks and movie stars, gamblers and thinkers, the worlds premier city of dream is rendered, through Luc Sante fine hand, historians eye, and poets heart, into a place we hardly knew a world of hitherto unknown mysteries and realities. A grand journey…

    • 561 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Four Seasons is the world’s leading operator of luxury hotels and resorts. They are well known not only in the U.S. but they are a huge international hit. They have been successful over the last thirty years because of their strengths of diversity and originality. Four Seasons does not want to be a globalization of markets like McDonald’s, where everyone is the same. They are not a “cookie-cutter company.” This is a great tactic to have because then you would not be such a high class hotel and resort. Also, when you go international you have to be in touch with all of the cultural changes which can make or break your business. They have done an exceptional job of adapting to the different cultures. When you walk into a four seasons hotel “it does not scream four seasons at you.”…

    • 759 Words
    • 4 Pages
    Good Essays
  • Best Essays

    This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment each one targets, the role of technology in the business, the financial efficiency of their systems etc. The paper discusses the extent of globalisation that each firm has taken and what is their strategy in terms of global expansion. The paper also analyses the benefits and demerits each chain faces as a result of the individual strategy they had adopted. They also analysed the effect the recent financial recession had on each of the groups and how well or not they were placed to deal with it.…

    • 2053 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Omni Hotels and Resorts

    • 6877 Words
    • 28 Pages

    Omni Hotels and Resorts is a member of the hospitality industry. For the remainder of this report, it will be referenced, compared and analyzed on how best it fits into the hospitality industry in the United States economy. Omni Hotels and Resorts is a relatively small player in the hospitality industry when compared to Marriot, Hilton, Radisson or Best Western, but none the less has recognized suitable returns for its respective market share. To better classify and study Omni’s performance it is necessary to tighten the focus of what its specific industry really is. The hospitality industry and more exclusively, the hotel industry, is structured with the following classifications: Luxury, Upper Upscale, Upscale, Midscale with F&B (Food and Beverage), Midscale without F&B, and Economy. Omni Hotels falls into the upper-upscale market alongside competitors such as Hyatt, Hilton Hotels, Sandals Resorts, Doubletree, Sheraton Hotels and Resorts and many others. Omni Hotels best fits, or caters to, the target market of a traveling business person within the upper-upscale level of hotels. This specific market seeks to provide services and amenities needed to perform and conduct business in a timely and fashionable manner, while away from the home office.…

    • 6877 Words
    • 28 Pages
    Powerful Essays
  • Good Essays

    "One should treat others the way they wanted to be treated themselves". The firm believes in the fact that people make the strength of the company, the basic human needs stays the same all over the globe, people need respect, care, thoughtfulness.…

    • 890 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Costa Coffee

    • 1221 Words
    • 5 Pages

    In 2010, the new government, coalition government (Cameron Ministry), published several new policies which caused the decrease of the poll rating for the party3. And one of them is the Taxation policy. During the past two years, the VAT rate had a fluctuation: decrease from 17.5% to 15% and back to 17.5% in 2009/2010 and increase to 20% in 2011. Clearly, the low VAT rate means lower price to customers and then lead more sales. Also the 20% VAT rate will affect the Costa customers since they may try to stop buying or purchase less to resist the VAT raise.…

    • 1221 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Four Seasons Case Study

    • 882 Words
    • 3 Pages

    A unique opportunity was given to the Four Seasons Hotel and Resorts when the F.S. George V was in need of a new management team. The F.S. George V (George V) was one of only 6 palatial and historical hotels in Paris, France. Although they have operated many international resorts, the management team of the Four Season knew that the George V would present challenges unlike others they have encountered. To face these challenges, they encouraged Didier Le Calvez to return to France after 25 years and become the general manager. However hesitant, Le Calvez understood the ‘French way’ and set out in a pragmatic fashion to lead the George V through the revolutionary change that was to occur.…

    • 882 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Four Seasons

    • 1193 Words
    • 5 Pages

    Case Summary: Four Seasons Goes to Paris? – Entering a foreign market Basic facts about Four Seasons Hotels and Resorts Four Seasons Hotels and Resorts is a Canadian international luxury hotel management company. Between 1996 and 2000 they increased revenues and margins by about 20% and 10% respectively. Their revenue per room was about 30% higher than that of their competitors. Four Seasons generally operates, but does not own, mid-sized luxury hotels and resorts. By 2002, they indisputably became the world 's leading operator of luxury hotels, managing 53 properties in 24 countries. The Four Seasons management structure follows the idea of regional adaption, meaning that each property has a general manager, who is supported by a regional HR director, a regional marketing director and an area director of finance. Being able to adapt to different national cultures, as well as living up to Four Seasons ' corporate culture, is the most important requirement for all staff. The strong corporate culture of Four Seasons entails not only longevity of staff careers, but also determines their market strategy and day-to-day business. Four Seasons ' International Strategy Four Seasons has several universal standards (7 service culture standards and 270 core operating standards) to guarantee exceptional service in every location. All operating standards are of flexible character: in case that adaptations make sense for a specific geographical region the standard can be adjusted there (for example the standard that the coffee pot should be left on the table during breakfast to refill cups was amended in France, because it was perceived as a lack of service). These tailor made hotels ensure regional diversity and avoid an obtrusive Four Seasons standardization. The balance between diversity and singularity is the key component for success in the Four Seasons business model. The distinguishing edge of Four Seasons Hotels is their exceptional and personal service. Therefore,…

    • 1193 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Hyatt Regency Paper

    • 8237 Words
    • 33 Pages

    The following report will describe an overview of the current environment and how it is affecting the hotel industry, and then will be preceded by a corporate level and business level strategy analysis. The company that will be the subject of the paper will be Hyatt Global Corporation, and its brand, Hyatt Regency.…

    • 8237 Words
    • 33 Pages
    Good Essays
  • Powerful Essays

    Cultural Analysis of Spain

    • 1690 Words
    • 6 Pages

    **this was written as the first stage of analyizing Spain for the introduction of a franchise**…

    • 1690 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    With operations in 24 countries, the Four Seasons hotel has gained a reputation for being one of the most well renowned luxury hotels in the world. In order to offer the most quality service and comfort to customers, the Four Seasons places an emphasis on offering personalized service. Tangible features are also of great importance to the luxurious status of the hotel. Perceptions of quality service and luxurious features vary upon countries and cultures. When entering a new market in a new region, it is critical for the Four Seasons to adapt to changes in culture in order to best facilitate the needs of the customers in those regions. Employees must have the abilities to understand and meet the personal needs in order to best serve the customers, as well as maintain the consistent luxurious status of the Four Seasons. When entering the French market, the Four Seasons was faced with many necessary adaptations in order to align the culture of the Four Seasons with the culture of France.…

    • 3942 Words
    • 11 Pages
    Best Essays