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Franchising and Domino

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Franchising and Domino
PROJECT REPORT ON SUPPLY CHAIN MANAGEMENT OF DOMINO’S PIZZA

SUBMITTED TO:SUBMITTED BY:DR. HAIDER ALI KUMAR SHANTANU ROLL NO. 22
1

MBA(E-BUSINESS) SEMESTER IV

TABLE OF CONTENTS

SL NO. 1. 2. 3. 4. 5. 6 7.

PARTICULARS ABOUT DOMINO’S PIZZA DOMINO’S IN INDIA MENU IN DOMINO’S COMPETITIVE STRENGTHS OF DOMINO’S BUSINESS STRATEGY OF DOMINO’S STORE OPERATIONS SUPPLY CHAIN OF DOMINO’S

PAGE NO. 3 3 5 6 7 9 12

2

ABOUT DOMINO’S PIZZA

Founded in 1960, Domino 's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino 's Pizza 's Vision illustrates a company of exceptional people on a mission to be the best Pizza Delivery Company in the world. Domino 's started out small with the legendary Tom Monaghan who bought his first pizza store and called it Dominick 's. It was re-christened Domino 's Pizza in 1965. HoDomino’sver, in 1978, the 200th Domino 's store opened, and things really began to cook. By 1983 there Were 1000 Domino 's stores, rising to 5000 in 1989. Today, there are more than 9000 franchised and company owned stores in the United States and 60 international markets . Domino 's is listed on the NYSE under the symbol "DPZ." The Domino 's Pizza® brand was named a Megabrand by Advertising Age magazine. Domino 's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry. In 2009, Domino 's ranked number one in customer satisfaction in a survey of consumers of the U.S. largest limited service restaurants, according to the annual American Customer Satisfaction Index (ACSI). Domino 's has expanded its menu significantly since 2008 to include Oven Baked Sandwiches and BreadBowl Pasta, and recently debuted its 'Inspired New Pizza '- a permanent change to its core hand-tossed product, reinvented from the crust up with new sauce, cheese and garlic seasoned crust.

DOMINO’S IN INDIA

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