Franchising and Mama Bear
Pamantasan ng Lungsod ng Maynila
(University of the City of Manila)
Intramuros, Manila
GRADUATE SCHOOL OF MANAGEMENT
PRINCIPLES OF MARKETING
MAMA BEAR – CASE ANALYSIS
VIEWPOINT
Mama Bear Child Care Center – Mylene Bartolome, Antonette Evangelista, Mary Rose Ang and Alalyn Ramos.
TIME CONTEXT
Last quarter of year 2010. I. PROBLEM STATEMENT
How can “MAMA BEAR” strategically expand their customer reach?
II. STATEMENT OF THE OBJECTIVE
To gain additional market segment in less than 1 year period.
III. AREAS OF CONSIDERATION
Strengths * Mama Bear’s services are customized, with affordable rates * The company runs the business privately that is not under pressure to grow at a certain pace or to declare dividends. * The company has already a winning formula and team in running the business * Has the highest standard in dealing with childcare that provides safe environment for children ages three months to four years. * With access to a sizable credit line * They offer a unique way of connecting parents and kids using the Web and Internet –based in. * Has the values of educational excellence, unwavering dedication and outstanding child care to promote child’s development using appropriate mix academic and recreational activities. * They had developed an advance quality childcare services and approaches that made their center as a dwelling place in enhancing the social and emotional growth as well as the development of both physical and intellectual skills. * Their business ventures becomes a success story for they have increased their institutional partners, increase of the number in the workforce as well as they have started to earned six figure salaries and bonuses. * Each partner has their own field of expertise contributing to “Mama Bear’s success. * One of the partners has extra condominium unit that can be used as additional venue.
Weaknesses * Not all partners have enough
(University of the City of Manila)
Intramuros, Manila
GRADUATE SCHOOL OF MANAGEMENT
PRINCIPLES OF MARKETING
MAMA BEAR – CASE ANALYSIS
VIEWPOINT
Mama Bear Child Care Center – Mylene Bartolome, Antonette Evangelista, Mary Rose Ang and Alalyn Ramos.
TIME CONTEXT
Last quarter of year 2010. I. PROBLEM STATEMENT
How can “MAMA BEAR” strategically expand their customer reach?
II. STATEMENT OF THE OBJECTIVE
To gain additional market segment in less than 1 year period.
III. AREAS OF CONSIDERATION
Strengths * Mama Bear’s services are customized, with affordable rates * The company runs the business privately that is not under pressure to grow at a certain pace or to declare dividends. * The company has already a winning formula and team in running the business * Has the highest standard in dealing with childcare that provides safe environment for children ages three months to four years. * With access to a sizable credit line * They offer a unique way of connecting parents and kids using the Web and Internet –based in. * Has the values of educational excellence, unwavering dedication and outstanding child care to promote child’s development using appropriate mix academic and recreational activities. * They had developed an advance quality childcare services and approaches that made their center as a dwelling place in enhancing the social and emotional growth as well as the development of both physical and intellectual skills. * Their business ventures becomes a success story for they have increased their institutional partners, increase of the number in the workforce as well as they have started to earned six figure salaries and bonuses. * Each partner has their own field of expertise contributing to “Mama Bear’s success. * One of the partners has extra condominium unit that can be used as additional venue.
Weaknesses * Not all partners have enough