Franchising- Dominos Pizza
Growth and Diversification Strategy of
Domino’s Pizza
Masters of Commerce
(Accounts)
2013-2014
Semester I
Submitted
In Partial Fulfillment of the requirements
For the Award of Degree of Masters of
Commerce – Accounts
By
University of Mumbai
SIES (Nerul) College of Arts, Science & Commerce
CERTIFICATE
This is to certify that Master. of M.Com Accounts Semester I (2013-14) has successfully completed the project on Growth and Diversification Strategy of Domino’s Pizza under the guidance of
Course Co-ordinator Principal
Project guide/Internal Examiner
External Examiner
DECLARATION I Vivek Vinayakumar a student of M.com Accounts, Roll No. 59, Semester I (2013-14) hereby declare that I have completed the project on Growth and Diversification Strategy of Domino’s Pizza. The information submitted is true and original to the best of my knowledge.
Signature
ACKNOWLEGEMENT I would sincerely like to give my heartfelt acknowledgement and thanks to my parents. Any amount of thanks given to them will never be sufficient. I would like to thank the University of Mumbai, for introducing post graduation Course in Accountancy, thereby giving the student a platform to abreast with changing business scenario, with the help of theory as a base and practical as a solution. I would sincerely like to thank our Principal. I would also like to thank my project guide for her valuable support and guidance whenever needed. Last, but not the least, I would like to thank my friends & colleagues for always being there.
INDEX
Chapter No
Title
Page no
1.
Introduction to Strategic Management
6-7
2.
Meaning of Growth and Diversification Strategy
8-11
3.
Introduction to Domino’s Pizza
12-13
4.
Growth Strategy of Domino’s Pizza
14-25
5.
Diversification
Domino’s Pizza
Masters of Commerce
(Accounts)
2013-2014
Semester I
Submitted
In Partial Fulfillment of the requirements
For the Award of Degree of Masters of
Commerce – Accounts
By
University of Mumbai
SIES (Nerul) College of Arts, Science & Commerce
CERTIFICATE
This is to certify that Master. of M.Com Accounts Semester I (2013-14) has successfully completed the project on Growth and Diversification Strategy of Domino’s Pizza under the guidance of
Course Co-ordinator Principal
Project guide/Internal Examiner
External Examiner
DECLARATION I Vivek Vinayakumar a student of M.com Accounts, Roll No. 59, Semester I (2013-14) hereby declare that I have completed the project on Growth and Diversification Strategy of Domino’s Pizza. The information submitted is true and original to the best of my knowledge.
Signature
ACKNOWLEGEMENT I would sincerely like to give my heartfelt acknowledgement and thanks to my parents. Any amount of thanks given to them will never be sufficient. I would like to thank the University of Mumbai, for introducing post graduation Course in Accountancy, thereby giving the student a platform to abreast with changing business scenario, with the help of theory as a base and practical as a solution. I would sincerely like to thank our Principal. I would also like to thank my project guide for her valuable support and guidance whenever needed. Last, but not the least, I would like to thank my friends & colleagues for always being there.
INDEX
Chapter No
Title
Page no
1.
Introduction to Strategic Management
6-7
2.
Meaning of Growth and Diversification Strategy
8-11
3.
Introduction to Domino’s Pizza
12-13
4.
Growth Strategy of Domino’s Pizza
14-25
5.
Diversification