B. History:
Waffle Time started on September of 1998 which opened their first outlet in The Atrium Mall in Iloilo City. They started penetrating and opening business outlets in Metro Manila in June of 2002. This was then followed with outlets in Cebu, Cagayan de Oro, Davao and Dagupan. Because of Waffle Time’s continued success and their customers multiplying, they started offering its brand for franchising on March 2004. Since then, it started multiplying all over the Philippines becoming one of the best and well-known waffle brands in the country.
Their product line is a variety of flavored filled waffles which include American Hotdog, German Cheese Franks, Ham and Cheese, Cheese Delite, Bavarian Cheese Franks, Belgian Chocolate, Bavarian Cream, Tuna Salad, Canadian Bacon, Swiss Chocolate, Ultimate Ube, Pineapple Pleasure, Mango Magic, Spicy Chicken dog, and New York Beef Franks.
C. Vision
To be able to serve the best Waffle in the world across all races and beyond all borders.
Mission
To establish a strong “Waffle Time” brand image.
To develop a creative & assertive human resource.
To continuously re-invent waffle.
To delight customers.
To achieve high level of efficiency.
E. Franchise:
I. Requirements of Franchisee
Apply for a Waffle Time Franchise
1. Submit application to the Franchise Officer or Area Manager.
Franchise Application Form with 2pcs 2×2 picture
Sketch map of proposed outlet location
Letter of Intent (indicates the complete address of the target site
1. Upon submission, there will be a one-on-one Interview with Franchise Officer or Area Manager.
2. Applicant will then receive a feedback if the application has been approved or disapproved within one (1) week from submission of franchise application.
3. If approved, the applicant will then be oriented and will be required to conduct a foot traffic assessment of the propose space.
4. Franchise applicant will be given a maximum of ten (10) days to submit