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Frequent Shopper Program Analysis

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Frequent Shopper Program Analysis
Service Request SR-KF-013 Paper
Ivan Eugene
Business Systems-BSA/310
9/16/13
Ongart Peng Ratchaworapong

Company: Kudler Fine Foods
Objective: Analysis of Frequent Shopper Program
Addressed To: Upper Management
Official: Ivan Eugene
Date: September 16, 2013

Introduction

During my evaluation the Frequent Shopper Program that the company is trying to implement, I noticed a couple of issues that may occur and thus I want the company to be aware of them in order to properly address them to take preventive steps to reduce the likelihood of their occurrence. These issues revolve around legal matter, the need for security and ethical reassurance.

Ethical Issues & Key Points …show more content…
Because outside sources or organizations can acquire the information in order to market and push their products to the respective customers based on their buying habits. This could very well lead to them being inundated with countless advertisements in the form of unsolicited emails. Speaking of which, your company must reassure the customers that ethical guidelines are in place if their sensitive information is obtained by an unauthorized source, so that the ones responsible will be held accountable and compensation be made to the consumer. This should extend to other forms of misuse with customer information. Properly implementing some type of ethical guidelines could help to deter the misuse of information. This will not only protect customers, by Kudler as
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