Fresh 20 Case Study
Introduction
In a perfect world, meal would always be pre-planned, pre-prepped, cooking and
eating that it would cure the day's stress, not cause it. There is a busy lifestyle for
people who are working in Hong Kong. After a long day at work, they are tired to
spend time purchasing and cooking. However, homemade cooking is more health and
save money. Therefore, we choose The Fresh 20 which provide the Meal Planning
Service to enter into a new Hong Kong market.
Q1
Company Background
The Fresh 20 is a company which provided the online service regarding meals. The
company creates meal plans for five recipes with 20 seasonal ingredients in order to
let customers to take 20 ingredients and cook in 20 minutes with a healthy meal. The …show more content…
Moreover, Customers do not consider to about their meals or do not have time to
prepare for cooking when they choose The Fresh 20 service. Besides, The Fresh 20
has hired professional chefs and workers expertise in cooking to provide services to
help customers to finish what they do not want to do, such as planning the meals,
choosing fresh ingredients and order delivery.
Q2. Analyze the services provided by the firm in terms of its underlying process
and its core and supplementary elements.
Categories of service
The Fresh 20 tangible processing company which provide direct services at physical
possessions. The service provides by The Fresh 20 is tangible while customers can see
what has the company did for them when it delivers the meal plans and ingredients
directly to them. Since the company service is to help customers do what they do not
want to do, so it is a possession for cooking.
Flower of service
There are 5 elements of the Flower of service to be analysis the core product of
service of Hello Fresh such as order taking, information, consultation, payment and
hospitality.
Order …show more content…
There is also a function that new customers who is interested in their meal
plans but wants to see the sample first can send their simple personal information
through the corner “ Free Sample Meal Plan“ to get a free meal plan to get more
information.
Furthermore, there is a schedule provided for each member account in order to give
the information of delivery. Customers can know how their orders situation are and
follow up if it has some enquires. Receipts will also be given when the recipes and
ingredients have delivered to consumers. Besides, there is a blog writing about meal
plans and healthy ideas of The Fresh 20. Customers can get healthier lifestyle
information through the blog which is educational.
Consultation
There are two ways for customers to do the consultation which are the FAQ section or
direct contact. The FAQ section is provided on the website which has already
prepared some hot questions regarding different categories of consumers’ needs, such
as questions about the delivery, order plans, number of meals per order etc. Besides,
customers can direct contact the Customer Service through email or to speak to
In a perfect world, meal would always be pre-planned, pre-prepped, cooking and
eating that it would cure the day's stress, not cause it. There is a busy lifestyle for
people who are working in Hong Kong. After a long day at work, they are tired to
spend time purchasing and cooking. However, homemade cooking is more health and
save money. Therefore, we choose The Fresh 20 which provide the Meal Planning
Service to enter into a new Hong Kong market.
Q1
Company Background
The Fresh 20 is a company which provided the online service regarding meals. The
company creates meal plans for five recipes with 20 seasonal ingredients in order to
let customers to take 20 ingredients and cook in 20 minutes with a healthy meal. The …show more content…
Moreover, Customers do not consider to about their meals or do not have time to
prepare for cooking when they choose The Fresh 20 service. Besides, The Fresh 20
has hired professional chefs and workers expertise in cooking to provide services to
help customers to finish what they do not want to do, such as planning the meals,
choosing fresh ingredients and order delivery.
Q2. Analyze the services provided by the firm in terms of its underlying process
and its core and supplementary elements.
Categories of service
The Fresh 20 tangible processing company which provide direct services at physical
possessions. The service provides by The Fresh 20 is tangible while customers can see
what has the company did for them when it delivers the meal plans and ingredients
directly to them. Since the company service is to help customers do what they do not
want to do, so it is a possession for cooking.
Flower of service
There are 5 elements of the Flower of service to be analysis the core product of
service of Hello Fresh such as order taking, information, consultation, payment and
hospitality.
Order …show more content…
There is also a function that new customers who is interested in their meal
plans but wants to see the sample first can send their simple personal information
through the corner “ Free Sample Meal Plan“ to get a free meal plan to get more
information.
Furthermore, there is a schedule provided for each member account in order to give
the information of delivery. Customers can know how their orders situation are and
follow up if it has some enquires. Receipts will also be given when the recipes and
ingredients have delivered to consumers. Besides, there is a blog writing about meal
plans and healthy ideas of The Fresh 20. Customers can get healthier lifestyle
information through the blog which is educational.
Consultation
There are two ways for customers to do the consultation which are the FAQ section or
direct contact. The FAQ section is provided on the website which has already
prepared some hot questions regarding different categories of consumers’ needs, such
as questions about the delivery, order plans, number of meals per order etc. Besides,
customers can direct contact the Customer Service through email or to speak to