Frito Lay
Frito Lay’s Tarotato Chips
Marketing Plan
Hewgi Wong 300736597
Professor: Mike Sullivan
Course: MKTG 116
February 05, 2014
Frito Lay Canada
Product Name: Tarotato Chips
Product Description: A healthy alternative to your traditional potato chips. Taro is a starch root much like your traditional potato however it has “30% less fat and more fiber” plus more vitamins (Time, 2011). Get that same crisp and tasty flavor that you are used too without the high cholesterol. These delicious taro chips are exotic, baked to perfection and lightly salted for a savory favour.
Target Market: Frito Lay plans to focus on the baby boomers because they make up the largest segment of the Canadian population. They enjoy snacking, have disposable income and want more unique gourmet flavours, healthier options and quality goods.
Place: Frito Lay’s Tarotato Chips will be distributed to local Canadian gourmet grocers. These gourmet locations will be similar to those found in Toronto, such as: The Big Carrot, McEwan, Ruby Eats, Summerhill Market, Max’s Market and so on. These grocers feature gourmet products and chef-standard ingredients. The products found in these grocers are usually hard to find high quality specialty goods. These shops are not focused on competitive pricing; those who shop at these locations want high quality goods and healthy options. Tarotato Chips are one of a kind, different from your regular value brand potato chips found at your standard local grocers. These gourmet grocers are the perfect spot to feature these exciting exotic chips. The product’s target market the baby boomers definitely have the disposable income and will be the ones stopping by these grocers searching for those unique gourmet foods, like our Tarotato Chips.
Price: Tarotato Chips will be priced at $5.45 + applicable taxes for a medium size bag (170 grams). Tarotato Chips is priced higher than the average value brand potato chips because it is
Marketing Plan
Hewgi Wong 300736597
Professor: Mike Sullivan
Course: MKTG 116
February 05, 2014
Frito Lay Canada
Product Name: Tarotato Chips
Product Description: A healthy alternative to your traditional potato chips. Taro is a starch root much like your traditional potato however it has “30% less fat and more fiber” plus more vitamins (Time, 2011). Get that same crisp and tasty flavor that you are used too without the high cholesterol. These delicious taro chips are exotic, baked to perfection and lightly salted for a savory favour.
Target Market: Frito Lay plans to focus on the baby boomers because they make up the largest segment of the Canadian population. They enjoy snacking, have disposable income and want more unique gourmet flavours, healthier options and quality goods.
Place: Frito Lay’s Tarotato Chips will be distributed to local Canadian gourmet grocers. These gourmet locations will be similar to those found in Toronto, such as: The Big Carrot, McEwan, Ruby Eats, Summerhill Market, Max’s Market and so on. These grocers feature gourmet products and chef-standard ingredients. The products found in these grocers are usually hard to find high quality specialty goods. These shops are not focused on competitive pricing; those who shop at these locations want high quality goods and healthy options. Tarotato Chips are one of a kind, different from your regular value brand potato chips found at your standard local grocers. These gourmet grocers are the perfect spot to feature these exciting exotic chips. The product’s target market the baby boomers definitely have the disposable income and will be the ones stopping by these grocers searching for those unique gourmet foods, like our Tarotato Chips.
Price: Tarotato Chips will be priced at $5.45 + applicable taxes for a medium size bag (170 grams). Tarotato Chips is priced higher than the average value brand potato chips because it is
Cited: Forbes. (2013, August 1). Forbes. Retrieved February 3, 2014, from The Hottest Trends In Boomer Travel: http://www.forbes.com/sites/nextavenue/2013/08/01/the-hottest-trends-in-boomer-travel/ Time. (2011, September 12). Health and Family. Retrieved February 12, 2014, from 5 Healthier Alternatives to the Potato Chip: http://healthland.time.com/2011/09/12/5-healthier-alternatives-to-the-potato-chip/photo/taro-chips/