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Frito-lay and New Age Nurtures

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Frito-lay and New Age Nurtures
SWOT ANALYSIS OF FRITO-LAYS KURKURE

ACKNOWLEDGEMENT
This project comes out to be a great source of learning and experience. A lot of effort has been put by various people to make this project a success. This has greatly enhanced our knowledge about FMCG market in India.
We greatly acknowledge our indebtness to Prof. Ashok Kumar, for helping us throughout this project and for providing us in-depth knowledge. This project is acumination of efforts of our entire team whose sincere inputs and focused attitude could bring this project to fruition MITHILA WANDHARE (D-21) &
SNEHA SHRIVASTAVA (D-51)

INDEX * Introduction of company * Vision and mission * Introduction of the product * Economic factors * Competition factors * Customer legal * Product * Price * Position * Distribution * Customer relationship management * Conclusion

INTRODUCTION
Frito lay is a division of PepsiCo, Inc. which manufactures, markets and sells a variety of corn chips, potato chips and other snack foods.Frito lay is headquartered in Plano, Texas, a suburb of Dallas. The company 's current form is the result of a 1965 merger of Frito-Lay, Inc. and the Pepsi-Cola Company, which resulted in the formation of PepsiCo, Inc. Products sold under the Frito-Lay name are now recorded by two PepsiCo divisions: Frito-Lay North America (North American sales) and PepsiCo International (international sales). | Type | Operating Division | Founded | 1961 | Founder(s) | The Frito Company
H.W. Lay & Company | Headquarters | Plano, Texas, USA | Key people | Albert P. Carey
President and CEO | Industry | Food |

VISION AND MISSION
Something wonderful—a company that’s all about good fun—doing good things when it comes to making snacks and caring for the environment. You get a company called Frito-Lay, a proud member of the PepsiCo


References: * Marketing management By Philip Kotler * www.scribd.com * www.managementparadise.com * www.marketingtutor.com * www.wikipedia.com * www.bing.com * www.economictimes.com * www.google.com * www.thehindu.com
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