Frito-Lay's Dips
Frito-Lay’s Dips
Strengths
* Frito-Lay introduced the first sour cream-based, shelf-stable dip (1986) French onion flavor coupled with potato chips and used as a vegetable dip. * 350,000 outlets nationwide to supermarkets, convenience stores, non-food outlets, small grocery stores, liquor stores, service stations “Front-door store delivery system” one employee performs sales and delivery. * Consumer trial promotions via sampling, couponing and television and radio Pull strategy promotes dips using shelf placement and next to Frito-Lay snacks.
Opportunity
* The U.S. households eat salty snacks with dips Average number of households purchasing shelf-stable dips was four On-pack coupon offers encouraged repeat sales Increased
Strengths
* Frito-Lay introduced the first sour cream-based, shelf-stable dip (1986) French onion flavor coupled with potato chips and used as a vegetable dip. * 350,000 outlets nationwide to supermarkets, convenience stores, non-food outlets, small grocery stores, liquor stores, service stations “Front-door store delivery system” one employee performs sales and delivery. * Consumer trial promotions via sampling, couponing and television and radio Pull strategy promotes dips using shelf placement and next to Frito-Lay snacks.
Opportunity
* The U.S. households eat salty snacks with dips Average number of households purchasing shelf-stable dips was four On-pack coupon offers encouraged repeat sales Increased