Gemma Marks
From an examination of the case study explain the strengths, weaknesses, opportunities and threats for RCDC plc
Strengths
RCDC covers a wide geographical area and so lots of people will know the brand.
RCDC also have shares in their biggest competitors; Bletchley’s. They could take advantage of this by looking at their annual report and looking at what they have been doing to make a profit. They could also look at what Bletchley’s see are their biggest problems and what solutions they will put in place and beating them to it.
RCDC have lots of fixed assets, some of which are high quality (such as their machinery). They are also a values led company which puts them in a unique position and they are not on the stock exchange so do not have to take into account their shareholders.
RCDC also have lots of part time staff which offers a lot of flexibility of covering hours.
RCDC are a Public Limited Company (PLC). Some strengths of being a PLC are; the company has a legal existence separate from management and its members (the shareholders), the company's name is protected, it has flexible borrowing powers, new shareholders and investors can be easily assimilated and employees can acquire shares. Having a central Head Office means the team could focus on projects which help move the business forward.
Weaknesses
RCDC rely on customer recommendation and networking skills to obtain new business.
Communications across all the stores is probably difficult due to the large geographical area and staff turnover is very high.
RCDC are run by three families. This causes a number of problems as decisions are rarely made due to needing a majority to have an action passed and each family disagrees with the others. They also have autonomous managers running each branch so there is no consistency between shops.
All assets are entered at cost price on the balance sheet which means the true value of the assets is unknown.
Also,