From Ashes To A Great Successes
Olha Strutynska
BOH 4M
Ms. A. Louis
September 19, 2014
From Ashes to a Great Successes
The world of business can be very difficult especially for the new comers who have no experience or knowledge of the future competition they about to face. Likely, Ariel Nelson and Lane Gerson, the founders of a year-old men's footwear company - Jack Erwin, became a successful entrepreneurs with no knowledge or skills in the world of business. A common problem of finding a perfect, simple, high-quality and price manageable shoes got the two friends thinking about a possible business plan they may peruse. Both men agreed to create a company that would manufacture shoes for $100, and sell them for $200. Unfortunately, opening a new business that is crowded with competition from many trendy designers was no easy task for two average men who knew nothing about shoes and would pay only for what they liked. This ‘out of the box’ idea of creating a ‘home-designed’, comfortable for everyone shoe company shows that the two possess conceptual skill which help them to see the big picture of the future company. Gerson, who worked as accounted, began his research on the possible start points of their business, showing his diagnostic and technical skills. Once again the two friends displayed their diagnostic and leadership roles at a barber shop, when Nelson met a brand designer who was famous for his billion-dollar shoe collections, but never had a chance to start his own company. Of course Nelson took the lead to his hands and offered a man a partnership in their ‘dream’ business. In a year, a company went from being just an idea to a 9 million dollar organization. The pair decided only to hold a shoe company and not jump into apparel goods because of their slow and methodical management approach, “just like the shoes they make, they want to be a brand that lasts.”
Just like Ariel Nelson and Lane Gerson, Larry Rossy, a protagonist of the article “Retail, The genius of Dollarama” began
BOH 4M
Ms. A. Louis
September 19, 2014
From Ashes to a Great Successes
The world of business can be very difficult especially for the new comers who have no experience or knowledge of the future competition they about to face. Likely, Ariel Nelson and Lane Gerson, the founders of a year-old men's footwear company - Jack Erwin, became a successful entrepreneurs with no knowledge or skills in the world of business. A common problem of finding a perfect, simple, high-quality and price manageable shoes got the two friends thinking about a possible business plan they may peruse. Both men agreed to create a company that would manufacture shoes for $100, and sell them for $200. Unfortunately, opening a new business that is crowded with competition from many trendy designers was no easy task for two average men who knew nothing about shoes and would pay only for what they liked. This ‘out of the box’ idea of creating a ‘home-designed’, comfortable for everyone shoe company shows that the two possess conceptual skill which help them to see the big picture of the future company. Gerson, who worked as accounted, began his research on the possible start points of their business, showing his diagnostic and technical skills. Once again the two friends displayed their diagnostic and leadership roles at a barber shop, when Nelson met a brand designer who was famous for his billion-dollar shoe collections, but never had a chance to start his own company. Of course Nelson took the lead to his hands and offered a man a partnership in their ‘dream’ business. In a year, a company went from being just an idea to a 9 million dollar organization. The pair decided only to hold a shoe company and not jump into apparel goods because of their slow and methodical management approach, “just like the shoes they make, they want to be a brand that lasts.”
Just like Ariel Nelson and Lane Gerson, Larry Rossy, a protagonist of the article “Retail, The genius of Dollarama” began