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From Regional Star to Global Leader

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From Regional Star to Global Leader
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From Regional Star to Global Leader
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Título: From Regional Star to Global Leader. De: Nohria, Nitin, Tsang, Katherine, Javidan, Mansour, Champy, James, Harvard Business Review, 00178012, Jan2009, Vol. 87, Fascículo 1
Base de datos: Business Source Premier
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From Regional Star to Global Leader
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1. Yang Jianguo was promoted from country manager for China to global head of product development at a staid French perfume maker. How to shed some biases and win over his Western, tradition-bound colleagues – while still breathing new life into an aging product line?
2. Vive la Différence
3. Clash of Cultures
4. Left Out
5. Can Jianguo make the transition? Three commentators offer expert advice
Sección: HBR Case Study
• HBR's cases, which are fictional, present common managerial dilemmas and offer concrete solutions from experts.

Yang Jianguo was promoted from country manager for China to global head of product development at a staid French perfume maker. How to shed some biases and win over his Western, tradition-bound colleagues – while still breathing new life into an aging product line?
"PARISIANS may be famous for their food," thought Yang Jianguo, as he picked at his rice, "but they should leave Peking duck to us." To welcome him in his new position as senior vice president of global product development at Deronde International, the management team had convened at La Mer de Chine, a local favorite among foodies. The executives convivially traded opinions about which wine might pair best with the duck and the soft-shell crab.

Yang Jianguo – whose given name meant "build the country" – couldn't help feeling a nationalistic pride in his promotion. He had been country manager for the fragrance maker's China operations, having been promoted from his job running a lab that had produced two hit scents in the Asian market. Within 18 months, his Chinese subsidiary had
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