Frozen Bite Case Study

Frozen Bite opened its first store in Muscat, Qurum on January 7, 2014. Our idea was to create an Ice Cream and Milkshake store where people from all ages can enjoy themselves not only from great tasting, from quality milkshakes, but from the experience itself which creates a happy environment that makes every single guest smile. The most important part in The Frozen Bite Company is to make people smile and crave more for our unique flavors of ice creams and milkshakes. However our restaurant included a unique and attractive store design, everything is made of isolated ice from chairs to tables and with colorful and relaxing environment, friendly waiters, outstanding selections of ice creams and milkshakes and fresh toppings, and we pay more
Frozen Bite is designed to serve all. Although all types of people will be attracted to Frozen Bite, from high income people to families with children’s, school and college students, couples and anyone who seek a joyful pleasant experience of frozen dessert to fill their desires.
Every part of Frozen Bite will be standardized and tightly controlled. The menu in the store will consist of various ice cream and milkshakes flavors and fresh fruits that are partly adapted to the local market. There will also be a limited number of other items, and branded products that will develop the love and brand loyalty for every guest.
Frozen Bite strategy is with our brand we shear our passion and expertise for delicious
It’s obvious that everyone want to feel as if they are getting a good deal. Offering coupons or discount cards is a good way to increase our profit. Also we can offer free items as well. It’s a great way to get new customers as long as their experience is great they will surely return. Seasonal specials and Sample Frozen Bite will promote its goods based on seasons to attract more customers to try our new seasonal ice creams and milkshakes and increase our profit in the same time. However, Customers who are afraid to try something new in our menu will give them apportion to try whatever they want free of charge sample, if they like it then they will buy it. In this way we will make more customers come in to our restaurant and buy our goods and increase our profit. Our goal is to gain market share in the Gulf Countries, to succeed in Muscat and open more branches in the future maybe outside Muscat as well and be well-known by most of the people around the