Individual Market Intelligence Assignment
Sahitya Pendurthi
300723643
Centennial College
Professor Sharon Goldthorpe
Global Research and Analysis
INTL725-102
Monday February 18th
Company Overview
Mc Cain Food Limited is listed among the top companies in the frozen food business. It 's the world 's largest producer of potato specialties. Mc Cain products are available in over 160 countries around the world including 17 countries in Europe. They sell their products through retail outlets and foodservice operators. Their headquarters is in Ontario, Canada and they have 50 manufacturing facilities around the world 7 of which are located in Europe. This company also produces healthy foods that are low in fat content and salt.
The following are the major products produced by Mc Cain:
French fries Potato specialties (such as wedges, croquettes, spirals, hash browns, mashed, rosti, roasting potatoes) Sweet potato products Frozen-fresh potato products Appetizers Pizza Vegetables and fruits
Bibliography: Background To Business in Norway. (2012). Retrieved February 15, 2013, from World Business Culture: http://www.worldbusinessculture.com/Norwegian-Business-Style.html Colema, D Europe - Global Commerce Strategy Priority Market. (2012, December 12). Retrieved February 16, 2013, from Foreign Affairs and International Trade Canada: http://www.international.gc.ca/commerce/strategy-strategie/r7.aspx?view=d Facts Sheet Norway Frozen Processed Food in Norway. (2011, October). Retrieved February 16, 2013, from Euro Monitor International: http://www.euromonitor.com/frozen-processed-food-in-norway/report Norway Trade Commissioner Service Norway. Retrieved February 16, 2013, from The Canadian Trade Commissioner Service: http://www.tradecommissioner.gc.ca/eng/office.jsp?oid=31&cid=12A