Fs Chapter 2 Kamias Bleach
CHAPTER 2
The Marketing Aspect The Marketing Aspect is said to be the lifeblood of all feasibility studies. It makes a big impact on the study because it serves as the basis for the proponents to have a clear picture whether to pursue the business or not. It will determine the factors to be considered in establishing and coming up with the business as well as the financial basis through the projected demand. This chapter seeks to determine the opportunities and threats, the target market, the total demand and supply of the product, the competition and the marketing program which refers to the product, price, place and promotional strategies.
Objectives of the Marketing Aspect: 1. To identify the opportunities and threats of Camias bleach in the market. 2. To determine how much will be the demand for Camias bleach. 3. To know the selling price of Camias bleach. 4. To know where the target market is centered. 5. To be able to know how to introduce the product to the market. 6. To discuss the effectivity of Camias bleach that will convince the buyers to buy to buy the product.
Industry Analysis The industry analysis is affected by the opportunity and threat analysis, environmental analysis which consists of the demographic environment, natural environment, technological environment, and political environment.
Opportunity and Threat Analysis In establishing a business, some factors which may affect the business activities that cannot be prevented or avoided.
Opportunities
Opportunities refer to which are expected to work favorably towards the company operations. a. The main material is abundant here in the Philippines. * The main raw material, which is Camias, can be found and bought everywhere. It grows abundantly in the Philippines, thus, making it available for production. b. Low cost of raw materials. * The Camias fruit is abundant in the country and can be bought locally at a
The Marketing Aspect The Marketing Aspect is said to be the lifeblood of all feasibility studies. It makes a big impact on the study because it serves as the basis for the proponents to have a clear picture whether to pursue the business or not. It will determine the factors to be considered in establishing and coming up with the business as well as the financial basis through the projected demand. This chapter seeks to determine the opportunities and threats, the target market, the total demand and supply of the product, the competition and the marketing program which refers to the product, price, place and promotional strategies.
Objectives of the Marketing Aspect: 1. To identify the opportunities and threats of Camias bleach in the market. 2. To determine how much will be the demand for Camias bleach. 3. To know the selling price of Camias bleach. 4. To know where the target market is centered. 5. To be able to know how to introduce the product to the market. 6. To discuss the effectivity of Camias bleach that will convince the buyers to buy to buy the product.
Industry Analysis The industry analysis is affected by the opportunity and threat analysis, environmental analysis which consists of the demographic environment, natural environment, technological environment, and political environment.
Opportunity and Threat Analysis In establishing a business, some factors which may affect the business activities that cannot be prevented or avoided.
Opportunities
Opportunities refer to which are expected to work favorably towards the company operations. a. The main material is abundant here in the Philippines. * The main raw material, which is Camias, can be found and bought everywhere. It grows abundantly in the Philippines, thus, making it available for production. b. Low cost of raw materials. * The Camias fruit is abundant in the country and can be bought locally at a