Ftc Vs Wild Oats Essay
FTC versus Whole Foods and Wild oaTs deCherT llP, skadden arPs, vinson & elkins
t h e c a s e s b ehind t he h e a d l i nes
FTI graphics experts can create a wide range of visual communications devices to support the litigation team, including: — Exhibit plans and outlines — Opening statement presentations — Witness presentations — Research presentations — Hardboards — 2D and 3D animation — Interactive multimedia — Timelines — Technical and medical illustrations — Tutorials FTI Trial Technology professionals lend expertise in the courtroom and war room with: — Best-of-breed courtroom presentation solutions — Deepest bench of experienced trial technology consultants in the industry — TrialMax trial presentation software FTI Jury consultants offer deep experience designing research …show more content…
A key aspect to the defense was demonstrating that vigorous competition for PNOS shoppers exists in a market much larger than Whole Foods and Wild Oats—indeed, a market that today includes virtually every supermarket available to shoppers interested in purchasing natural and organic products. Another key defense theme was rebutting the FTC’s allegation that these PNOS shoppers constituted an enormous percentage of Whole Foods and Wild Oats core customers, an allegation belied by market data and effectively emphasized with supporting conceptual graphics. FTI Trial Services professionals worked continually with trial team members over a nine-day period to refine these themes through effective and persuasive use of graphics and trial technology. From early in the morning until late at night—sometimes through the night - FTI worked side-by-side with the trial team to ensure that the day trial began, Whole Foods and Wild Oats would have a compelling presentation to
t h e c a s e s b ehind t he h e a d l i nes
FTI graphics experts can create a wide range of visual communications devices to support the litigation team, including: — Exhibit plans and outlines — Opening statement presentations — Witness presentations — Research presentations — Hardboards — 2D and 3D animation — Interactive multimedia — Timelines — Technical and medical illustrations — Tutorials FTI Trial Technology professionals lend expertise in the courtroom and war room with: — Best-of-breed courtroom presentation solutions — Deepest bench of experienced trial technology consultants in the industry — TrialMax trial presentation software FTI Jury consultants offer deep experience designing research …show more content…
A key aspect to the defense was demonstrating that vigorous competition for PNOS shoppers exists in a market much larger than Whole Foods and Wild Oats—indeed, a market that today includes virtually every supermarket available to shoppers interested in purchasing natural and organic products. Another key defense theme was rebutting the FTC’s allegation that these PNOS shoppers constituted an enormous percentage of Whole Foods and Wild Oats core customers, an allegation belied by market data and effectively emphasized with supporting conceptual graphics. FTI Trial Services professionals worked continually with trial team members over a nine-day period to refine these themes through effective and persuasive use of graphics and trial technology. From early in the morning until late at night—sometimes through the night - FTI worked side-by-side with the trial team to ensure that the day trial began, Whole Foods and Wild Oats would have a compelling presentation to