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Ftth Business Case in Thailand

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Ftth Business Case in Thailand
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TERM PAPER- FIBER TO THE HOME

PRESENT TO

ASST.PROF. DANUVASIN CHAROEN, PH.D.

BY

|1 |MS.PATTARAPORN |KIRKAIKUL |ID 5510221004 |
|2 |MS.PANUMAS |VACHARAKORNYOTHIN |ID 5510221026 |
|3 |MS.SUPAK |SOPON |ID 5510221027 |
|4 |MS.WASSANA |LIMWATTANAKUL |ID 5510221042 |
|5 |MR.CHAYATHORN |SAKLANG |ID 5510221043 |
|6 |MR.NAPASSORN |PONGJITPAK |ID 5510221060 |
|7 |MR.ANUCHA |RATNUMHIN |ID 5510221068 |

INFORMATION TECHNOLOGY AND MANAGEMENT (BA.560)

SEMESTER 2 YEAR 2555

YOUNG EXECUTIVE MBA PROGRAM (Y-34) GROUP 3

GRADUATE SCHOOL OF BUSINESS ADMINISTRATION (NIDA)

ABSTRACT

Broad band networks are increasingly described as essential infrastructure. For residential access, fiber to the home (FTTH) service is considered by many as the last mile technology of the future; it has even been called 'the final broadband service' (IDA & SAKAHIRA, 2008). This study will show the current status of technology fiber to the home (FTTH) in Thailand. How the providers of FTTH deploy the marketing strategy, customer focus, problem and future development of technology. Even though it is too early to paint a full picture of developments in the competitive landscape, initial findings show that the rollout of FTTH has positive feedback from semi-provider, both of office and high rise residential user.

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